SBS Marketing Manager

Small Business Marketing Manager

Are you a dynamic client obsessed manager who is looking to influence marketing strategy and execution of key marketing initiatives? Are you a result oriented, highly collaborative business partner with a growth mindset, who has a passion for driving change and transforming business capabilities to ensure the product comes to life?

We are looking for a growth-oriented marketer with a background in awareness and acquisition marketing. Some key responsibilities involve being the day-to-day point of contact for Roll by ADP, SBS Organic social, SBS TikTok, etc.

TikTok Strategy & Execution : Own the end-to-end SBS TikTok Paid and Organic roadmap from concept to content creation, campaign optimization, and performance analytics to build brand presence and engagement focused on targeting Small Business Owners.

Organic Social Management : Define and implement organic social strategies in partnership with SBS and Corporate teams to ensure cohesive storytelling and timely activation across all platforms.

Nurture Campaigns : Develop test & learn opportunities for existing prospect email nurture campaigns to drive more lead conversion for sales

Influencer Marketing : Collaborate with agency partners to source, activate, and measure high-impact influencer campaigns that strengthen awareness and audience trust.

Roll by ADP Campaign Management : Lead hands on keyboard of campaign development, optimization and analysis across multiple digital channels (i.e. Search, Organic Social, UAC, Apple Search) and optimize budget across sites, placements and targeting strategies to deliver positive return on spend

Cross-functional Collaboration : Partner collaboratively with key internal and external stakeholders to activate effective campaigns

Analytics / Reporting : Lead weekly analysis on campaign effectiveness and efficiency to provide informed and actionable optimizations on key performance metrics

Ultimately, you will be data driven so that we are constantly testing and learning, collecting data, pivoting quickly to implement what works and continuously trying different things to find more positive business driving initiatives. Speed to market energy and bias for action is crucial!

Desired Requirements and Qualifications

Digital marketing : 3+ years of experience managing digital marketing. Experience in digital media, app campaigns, mobile, social media.

Digital technology : Experience in leveraging Google Analytics, SA360, SEMRush, etc.

Strategic marketing thinker and doer : Generate and execute on great ideas; extensive success delivering marketing programs in a fast-paced dynamic environment, but also has strong attention to detail

Strong business partner : proven expertise in partnering with external partners, digital marketing, product management, and 3rd party partners to deliver best in class marketing experiences that delivers sales

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits : Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $74,100.00 - USD $150,300.00 / Year

Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP : We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP : ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including : race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP : ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.