Marketing Manager
We are looking for an experienced and innovative Marketing Manager to join our team in New York, New York on a contract to permanent basis. In this role, you will be responsible for driving audience growth, boosting event participation, and enhancing member engagement for a leading cultural institution. This position offers a unique opportunity to combine traditional marketing strategies with data-driven audience outreach to attract and retain members from diverse industries such as media, sports, gaming, entertainment, and technology.
Responsibilities :
- Develop and implement marketing strategies to increase daily visitation and achieve audience growth goals.
- Drive attendance at events, including family programs, screenings, and gaming tournaments.
- Collaborate with internal teams to create engaging member experiences and promotional campaigns.
- Lead targeted outreach initiatives to recruit and retain members, focusing on diverse industries like media, sports, and entertainment.
- Represent the organization as a brand ambassador during public events and across communication channels.
- Support the planning and execution of exclusive events, such as exhibition previews, galas, and receptions.
- Manage the creation of marketing materials, including brochures, newsletters, and digital content.
- Analyze campaign performance and provide regular reports on trends and opportunities for improvement.
- Work closely with the Development team to enhance member engagement through marketing and social media outreach.
Requirements :
A minimum of 5 years of experience in audience development, marketing, or relationship management, preferably within a nonprofit or cultural organization.Strong understanding of the media, entertainment, sports, and gaming sectors.Proven ability to manage projects effectively and lead cross-functional teams.Exceptional communication and interpersonal skills, with a focus on building community connections.Highly organized with the ability to manage multiple priorities in a fast-paced environment.A creative mindset coupled with a data-driven approach to marketing strategies.Willingness to occasionally work early mornings or late evenings to support events.Bachelor's degree from an accredited institution is required; fluency in Spanish is a plus.