Account Based Marketing Manager

Where Data Does More. Join the Snowflake team.

Snowflake is seeking a motivated Account Based Marketing Manager to join our Majors Expansion ABM team. In this role, you'll apply your passion for creative and data-driven marketing to plan and execute campaigns targeting our largest and most strategic customer accounts in the Financial Services industry. You will gain experience in best-in-class integrated ABM by running hyper-personalized bespoke 1 : 1 and strategic 1 : few campaigns.

As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance.

To be successful in this role, you should have a strong background in ABM, sales, field marketing, and / or demand generation, including experience in campaign / account planning, message development, integrated marketing, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level.

This role will follow Snowflakes hybrid 3-day in-office policy and will be based out of our New York City office.

WHAT YOU WILL BE DOING :

Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including :

Crafting tailored messaging by account, line of business, or solutions target audience to drive new business, accelerate deals, or support cross-sell / upsell initiatives

Managing targeted advertising, mailers / swag, and contact discovery efforts

Developing multi-threaded, custom digital landing pages

Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams

WHAT YOU SHOULD HAVE :

3+ years of prior marketing experience, including ABM

The ability and passion to think creatively and generate ideas for unique 1 : 1 campaigns, including messaging, targeting, and bespoke programs.

The ability to evolve marketing programs based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and understanding of our business

The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities

The skills and enthusiasm to be a highly resourceful, creative problem-solver

Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools

Familiarity and / or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness

Exceptional attention to detail, strong project management, and time management skills

Every Snowflake employee is expected to follow the companys confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the companys data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and were scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information : careers.snowflake.com