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Manager, Brand Marketing
Manager, Brand MarketingCharlotte Tilbury • New York, NY, US
Manager, Brand Marketing

Manager, Brand Marketing

Charlotte Tilbury • New York, NY, US
4 days ago
Job type
  • Full-time
  • Quick Apply
Job description

The Role

We are looking for a creative, talented, and passionate Manager, Brand Marketing to serve as the Brand Strategist and Retailer Strategist for skincare. Responsible for Product (core and new launches of skincare), Consumer Journey, and leading Retailer distribution.

Key Responsibilities

Strategy and Forecasting

  • Manage the skincare portfolio and lead skincare category launches, including forecasting.
  • Forecast and track business performance for the skincare category, measuring success of NPD and Core campaigns.

Customer Facing

  • Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analysing white-space opportunities as well as responding to market trends.
  • Drive content updates for the skincare category and brand pop ups.

    • Marketing Strategy

  • Develop and lead relationships with Department Stores and manage local initiatives around deck presentation, sampling, strategy forecast, content, exclusive sets, and activation calendars.
  • Create materials for internal and external meetings with stakeholders to present marketing programs (i.e., 360 activation plans, market meetings).
  • Develop the brand media strategy around skincare. Continually optimize budget spend and performance.
  • Plan and execute all sampling programs with tailored execution. Plan and execute sampling box initiatives ensuring the timely shipping of samples and post program redemption rate analysis.

    • Collaboration

  • Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of consumer and brand programs.
  • Manage the skincare category by assessing competitive landscape, liaising with Global and planning the execution of key consumer engagement initiatives.
  • Develop briefs for Charlotte Tilbury Creative Agency, and cross-functional partners for product page assets, social content, collateral, event visuals exclusive packaging needs (i.e. Global Brand Marketing, Creative Agency, Global Product Development & Packaging).

    • Reporting Relationships - Reporting into AVP of Marketing, Brand

    Requirements

    Key Selection Criteria

  • 5+ years of related Marketing experience with beauty industry experience.
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial founder-led brand.
  • Thrives in a fast-paced environment.
  • Thorough knowledge of market / consumer trends.
  • Strategic thinking with demonstrated business acumen and ability to develop recommendations based on data.
  • Ability to influence others, gaining support and buy-in towards a desired outcome.
  • Excellent team player with the ability to build collaborative relationships with internal and external partners.
  • Highly organized, detail-oriented, and results-oriented with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong project management skills—candidate must be comfortable taking on new challenges, and roles to support a lean and growing team.

    • Benefits

    Base Salary Range - $110,000-120,000

    Company Benefits

  • Generous staff discount to use on all products
  • Access to Tilbury Treats – our very own rewards platform allowing you to save money and gain ‘money can’t buy’ discounts on anything from gym memberships to cinema tickets
  • Medical, dental, and vision benefits
  • Commuter Benefits (Pre-tax)
  • Flex Spending Account (FSA)
  • Employee Assistance Program (EAP)
  • 401(k) with Company match
  • Paid Time Off
  • Birthday PTO
  • Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting

    • WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAM…APPLY TODAY!

    About the Charlotte Tilbury Brand

    Charlotte Tilbury understands the power of beauty like no one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities, and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare, make-up, and fragrance collection.

    She knows more than anyone that when you look good, you feel good and project confidence. You carry yourself differently, and, in turn, the world reacts to you in a different way. At the age of thirteen, Charlotte personally discovered the transformative power of makeup. Since then, she has been helping others – starting with her school friends to the most discerning women around the world today – look their most beautiful.

    Charlotte believes that beauty is not an exclusive club and makeup is everyone’s secret weapon! Charlotte has created an uncompromising collection for everyone who is as likely to do their makeup on the run with a mobile phone in hand as they are to sit down at a vanity table. She has decoded her expertise into essential makeup tricks, tips, and tools that are EASY TO CHOOSE , EASY TO USE, and IRRESISTIBLE ; Charlotte is determined to revolutionize beauty.

    At Charlotte Tilbury, we love what we do and strive to be the best. Dare to dream, make it happen, and break all the rules - join us in our revolutionary journey and challenge the status quo of the beauty industry.

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