Senior Growth Analyst (Advertising) Job at Davidprotein in New York

Overview

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food company as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities

As a Senior Growth Analyst at David, you'll play a crucial role in driving our business forward by analyzing and executing growth strategies across various channels. You'll work to optimize our e-commerce presence, manage marketing agency relationships, and contribute to the development of our marketing strategy.

Responsibilities

Digital Advertising Management :

• Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Meta (Facebook / Instagram), X, Amazon ads, and other emerging channels.
• Conduct market research and competitor analysis to identify trends and opportunities in the advertising space.
• Manage and allocate advertising budgets effectively to maximize ROI.
• Collaborate with the agency partners when applicable to allocate advertising budgets effectively.
• Monitor campaign performance, analyze key metrics (CPC, CTR, ROAS, etc.), and recommend adjustments to improve results.

Explore New Advertising Channels :

Landing Page Strategy & Optimization :

Attribution and Reporting :

Qualifications

Benefits

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