Senior Analyst Digital Customer Growth Marketing

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Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business segment is the largest GCS customer segment with tremendous growth momentum in our Card Lending strategies, which continues to be a key area of investment and focus for our company. Card Lending offers our card members more cashflow flexibility, helping us achieve the enterprise goal of winning our customer’s share of wallet.

The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. Our team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business Card Members.

Job Description :

As an Analyst on the Digital Customer Growth Marketing team, you will lead and support strategic projects for revenue critical programs and maintain ongoing product channel management. As a member of the DCGM team, you’ll have the opportunity to structure how we engage with our Small Business customers through their primary digital customer portal “My Card Account - MYCA.” You’ll help develop and implement the go-to-market strategy for the content that these Small Business customers are served within the MYCA channel, with an eye towards driving acquisitions and revenue for the business. We are focused on fueling Small Business Customer growth by offering more timely, relevant, and personalized content. The individual in this role will help in our ability to further scale these initiatives.

Key Responsibilities :

Collaborate closely with Product, Compliance, Tech, and other key go-to-market partners to deliver projects while remaining compliant, scale existing treatments, and understand key drivers of results.

Lead creative development with external creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA digital channel

Accelerate our execution practices with an eye towards process improvement

Manage a comprehensive test & Learn agenda by developing tests, creating implementation strategies, and organizing / tracking results

Continually optimize your programs to drive acquisition results; forecast and develop key product insights to enable decision-making

Leverage data and customer insights to drive channel effectiveness and improve marketing treatments

Analyze monthly acquisition results for your programs, sharing out reports and key drivers with cross-functional team members and leadership

Minimum Qualifications :

Bachelor’s degree with an interest in marketing

1 - 3 years of professional experience (marketing experience preferred)

Exceptional project management : A master in campaign execution with the ability to influence partners.

Robust analytical skills : Has the ability to draw insights and drive strategy; proficient in Excel and PowerPoint

Strong attention to detail and organizational capabilities

Ability to multi-task, operate autonomously, prioritize effectively, and meet aggressive deadlines

Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in an ever-changing environment

Excellent analytic and communication skills

Ability to collaborate and influence across teams

Sense of humor and passion for continued learning

Salary Range : $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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