Content Marketing Manager

Wgu Labs Content Marketing And Thought Leadership Strategist

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is : Grade : Professional 311 Pay Range : $97,100.00 - $145,600.00

Job Description

Responsibilities

• Primary Responsibilities : Develop and implement content marketing and thought leadership strategies to enhance WGU Labs' visibility, including managing website, blog, podcast, and contributed content targeting EdTech founders, higher education leaders, and philanthropic partners.
• Lead LinkedIn social media strategy, overseeing content planning, performance analysis, and channel optimization in collaboration with internal teams to ensure alignment with organizational priorities and brand voice.
• Serve as editorial lead and strategic partner to researchers and product teams, transforming technical and research-driven insights into accessible, engaging content such as blog posts, newsletters, research briefs, and downloadable resources.
• Manage content and creative asset development for key initiatives and product launches, coordinating with internal stakeholders, freelancers, and agencies to produce high-quality collateral including white papers, infographics, video scripts, and social campaigns.
• Translate academic research and internal insights into compelling narratives that build organizational reputation, support fundraising and partnerships, and drive engagement across digital platforms.
• Monitor and report on content performance, leveraging engagement metrics (e.g., impressions, downloads, engagement rate) to inform strategy and optimize future efforts.
• Create internal communications to share findings within WGU, including newsletters and other materials as needed.
• Performs other job-related duties as assigned.

Qualifications Knowledge, Skills, and Abilities :

Exceptional writing and editing expertise, with the ability to distill technical, research-driven, or product-related insights into clear, engaging content for diverse audiences across channels (e.g., blogs, newsletters, LinkedIn, reports, and web copy). Strategic content development experience...

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.