Social Media Manager Job at Summit Golf Brands in New York

Company Overview : Summit Golf Brands is home to three of golf's most respected apparel brands - Zero Restriction, B. Draddy and Fairway & Greene. Each brand brings its own story and aesthetic, but all share a commitment to quality, authenticity, and performance. Together, we serve both the green grass and Direct-to-Consumer channels with superior product, thoughtful storytelling, and exceptional service.

Role Overview : We're looking for a creative and driven Social Media Manager who thrives on producing content that captures attention and builds community. This role goes beyond posting - it's about creating, shooting, and editing original content that reflects the lifestyle and performance of each brand. The right person is just as comfortable behind the camera as they are behind the keyboard.

Reports to : Art Director

Key Responsibilities :

• Build and execute a content-first social media strategy across B. Draddy, Zero Restriction, and Fairway & Greene.
• Create original photo and video content - from on-course shoots to lifestyle storytelling - that drives engagement and reflects each brand's identity.
• Regularly capture in-the-field content at golf courses, tournaments, retail partners, and brand events.
• Edit and produce short-form videos optimized for Instagram Reels, TikTok, and YouTube Shorts.
• Maintain a consistent posting cadence with a clear monthly calendar of deliverables.
• Collaborate with the marketing and creative teams to ensure brand alignment and quality standards.
• Manage community engagement, responding to comments and messages in a timely, brand-right tone.
• Track performance metrics, analyze results, and provide insights to refine strategy and improve results.
• Identify and nurture authentic influencer, athlete, and ambassador relationships.
• Stay current with social media trends and emerging platforms relevant to golf, sports, and lifestyle.
• Represent the brands professionally in all external interactions.

Qualifications :

Location : Hybrid role based in New York City