Senior Manager, Partner Marketing

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>

30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world's leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we're focused on developing cutting-edge technology, expanding into new global markets, and-above all-driving incredible value for our customers. Join us!

Your Role

Responsible for developing and executing a comprehensive marketing strategy to support and grow Zip's GSI, RSI, and technology partner relationships. In addition, lead and scale our global partner ecosystem by developing and implementing foundational partner programs and the process and systems that will support them. This role requires a strong leader with a proven track record of building successful partner marketing programs, enabling partners, and driving revenue growth through strategic alliances. The ideal candidate will possess a deep understanding of the SaaS industry, partner ecosystems, a strong ability to collaborate cross-functionally, and the ability to operate at both a strategic and tactical level.

You Will

• Strategic Leadership : Develop and implement a global partner marketing strategy aligned with company objectives, sales strategy, and revenue targets; Identify and prioritize strategic partner relationships based on market opportunity and alignment with sales strategy and product roadmap; Work closely with sales, marketing, product, and business development teams to ensure a cohesive and integrated approach to building pipeline with and through the strategic partners identified.
• Partner Marketing Campaign Development & Execution : Design, launch, and manage comprehensive partner marketing programs, including co-marketing campaigns, joint value propositions, demand generation initiatives, and enablement materials with top tier focus partners; Develop and deliver compelling marketing content and collateral for partners, including presentations, case studies, sales playbooks, and training materials; Oversee the creation and execution of joint events, webinars, and other initiatives to drive partner engagement and lead generation.
• Partner Enablement : Oversee the development and delivery of partner enablement programs, sales playbooks, and joint go-to-market strategies to ensure partners are equipped for success; Ensure partners are well-versed in our product offerings, value propositions, and competitive differentiators; Facilitate knowledge sharing and best practices among partners via the Partner Portal and Zip Academy for Partners
• Partner Communications : Create and implement a comprehensive partner communication plan aligned with partner sales strategy; develop and publish a variety of content, including email newsletters, presentations, webinars, and online content, tailored to Zip's partner audience.
• Zip hosted events : ensure Zip's top tier partners are well represented at Zip hosted regional and global events by recommending and confirming their inclusion in sessions; lead the efforts to secure sponsorships for major Zip hosted events in close collaboration with the Zip events team; plan and execute prospect facing ancillary events with top partners at Zip hosted events
• Strategic Leadership : In close collaboration with Partner Sales leadership, define and articulate the long-term vision and strategy for our global partner programs, aligning them with the company's overall business objectives and revenue targets.
• Executive Relationships : Build and maintain strong executive-level relationships with key strategic partners, fostering deep collaboration and mutual success.
• Revenue Growth : Drive aggressive revenue growth through the partner ecosystem, establishing clear KPIs and ensuring the team is effectively executing against partner sourced opportunity targets.
• Operational Excellence : Establish robust operational processes, leverage partner relationship management (PRM) and learning management (LMS) platforms, and implement analytics to track program performance, optimize efficiency, and report on ROI to executive leadership; Collaborate with marketing operations and finance to manage budgets and track expenses effectively.
• Cross-Functional Collaboration : Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution; Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue
• Team Leadership : Build, mentor, and lead a high-performing partner marketing team over time; foster a collaborative and innovative team environment.

The salary range for this role is $160,000 - $200,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

At Zip, we're committed to providing our employees with everything they need to do their best work.

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!