Segment Strategy Lead

About Us

We are Sila a next-generation battery materials company. Our mission is to power the worlds transition to clean energy. To create this future our team is building a better lithium-ion battery from the inside out today. We engineer and manufacture ground-breaking battery materials that significantly increase the energy density of batteries while reducing their size and weight. The result Smaller more powerful batteries that can unlock innovation in consumer devices and accelerate the mass adoption of electric cars to eliminate our dependence on fossil fuels. Were tackling one of the biggest challenges of our time every day and together were redefining whats possible. Are you ready to be a part of a team committed to changing the world

Who You Are

As our Segment Strategy Lead you will be the segment owner and business case builder identifying prioritizing and crafting Silas market-entry strategy for new and innovative target segments. Youll focus on exciting end applications such as robotics eVTOLs and other next-generation technologies. This is a high-impact role at the critical intersection of Product Sales and Corporate Strategy. You will translate our technical advantages into targeted profitable and strategically sound commercial outcomes. Sitting within the MaPS (Marketing Product and Strategy) group you will collaborate extensively with the Product team to inform the roadmap the Sales team to drive execution and the Marketing team to craft market-specific content. If you thrive on deep market analysis securing cross-functional alignment and are a confident voice in shaping business direction this is your opportunity.

Responsibilities and Duties

• Segment Strategy : Act as the companys internal expert for new innovative target market segments. Conduct rigorous market analysis (TAM / SAM / SOM) competitive intelligence and customer research to drive Silas strategic direction in these segments.
• Business Case Development : Convert core product performance metrics into clear segment-specific customer value and ROI. Create robust multi-year business cases for new products and beachhead markets to secure executive alignment and justify development resources.
• Pricing Frameworks : Lead the implementation of company-wide pricing frameworks across all offerings.
• Industry Thought Leadership : Proactively educate and shape industry requirements by leading high-impact initiatives technical briefings and strategic events.
• Segment-specific Go-to-Market (GTM) and Sales Enablement : Build actionable sales playbooks segment-specific training and commercial materials. Oversee the execution of early-stage GTM plans focused on validating new segment assumptions and smoothly transitioning qualified opportunities to the sales team.

Knowledge and Skill Requirements

Physical Demands and Working Conditions

Payscale Disclosure

The starting base pay for this role is between $169000 and $213000 at the time of posting. The actual base pay depends on many factors such as education experience and skills. Base pay is only one part of Silas competitive Total Rewards package that can include benefits perks equity and bonuses. The base pay range is subject to change and may be modified in the future.

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Working at Sila

We believe that building a diverse team at Sila helps us amplify our individual talents. We are an equal opportunity employer and committed to creating an inclusive environment where good ideas are free to come from anyone. We are proud to celebrate diversity and all qualified applicants are considered for employment without regard to gender race sexual orientation religion age disability national origin or any other status protected by law.

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 169000 - 213000