[WEBTOON] Sr. Manager, Lifecycle Marketing

Job Description

Job Description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.

WEBTOON is seeking an experienced, data-driven Senior Manager, Lifecycle Marketing to lead initiatives that deepen relationships with our users across their entire customer journey. This role is responsible for launching and optimizing lifecycle programs—from onboarding through long-term retention—using a mix of channels including email, push notifications, in-app messaging, and SMS.

The ideal candidate is a strategic, customer-focused marketer with a proven track record in lifecycle marketing, CRM, and engagement strategy within digital media, publishing, or subscription-based businesses. You will partner cross-functionally to deliver personalized experiences, drive content consumption, and build loyalty among WEBTOON’s passionate community.

Key Responsibilities : Strategy

• Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
• Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth.
• Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels.
• Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.

Key Responsibilities : Lifecycle Marketing Execution

Key Responsibilities : Cross-Functional Collaboration

Required Qualifications :

Preferred Qualifications :

What we offer :

Please note, the range above is listed in USD.

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad the world’s leading webnovel platform WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!

#WEBTOON

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.