Touro University New York is hiring : Social Media Manager in New York

Overview

As the Social Media Manager, you will lead our social media presence across multiple platforms by developing and executing organic strategies that enhance the institution's brand, support recruitment and retention efforts, promote academic programs, highlight faculty and alumni achievements, and foster community engagement.

A core aspect of this position is building real connections with students, alumni, faculty, and staff. In-person community engagement is essential-you'll be expected to identify stories and generate original photo and video content on a weekly basis by actively participating in campus life. If you're passionate about storytelling and love keeping your finger on the pulse of what's happening in your community, this role is for you.

Comfort working independently is essential. While you'll operate under the guidance of the Director of Marketing, there is no dedicated social media team to collaborate with. You will be responsible for identifying content opportunities, keeping up with academic and admissions calendars, and proactively engaging with all segments of the campus community. Success in this role depends on your ability to be self-directed, take initiative, stay organized, and draw on your existing experience in social media management.

NYSCAS has an exceptionally diverse student body and has been described as a "school of dreams," filled with inspiring stories. We consider it a privilege to serve students from all walks of life, and we are committed to showcasing that diversity. The ideal Social Media Manager is someone who not only respects but takes a genuine interest in the wide range of student experiences and is eager to help tell those stories with authenticity and care.

While we have a significant population of traditional high school graduates, approximately 50% of our students are over the age of 30, with many balancing full-time jobs and family responsibilities. As a commuter school, we also lack the traditional campus life programs found at larger universities. This unique student demographic requires a Social Media Manager who brings creativity, empathy, and strategic effort to authentically connect with and consistently showcase our student body.

The ideal candidate for this role is skilled at making connections across diverse groups, comfortable approaching new people and initiating conversations, doesn't get discouraged when people are unresponsive, and persistent with relationship-building even in challenging situations.

This is a hybrid role with some travel required :

• 3 days / week on campus (2 in Manhattan; 1 in Brooklyn, Queens, or Harlem)
• 2 days / week remote
• Evening or weekend work is required 2-3 times per semester to cover key events

This position is focused on organic social media. Content you create may be used for paid ads, but you will not be responsible for strategizing or managing paid ads.

To be considered for an interview, you must provide samples of your social media work and clearly explain your role in creating and sharing that content. If you conceptualized, created, and posted it independently, please indicate that. If the work was produced as part of a team, be specific about your individual contributions as well as what aspects were handled by others.

We're looking for demonstrated skills in social media-specific photography, video capture and editing, copywriting, and content ideation. The ideal candidate understands what it takes to produce effective organic content and can hit the ground running with minimal guidance.

Responsibilities

Qualifications

Education / Experience

Knowledge / Skills / Abilities

Travel

Maximum Salary

USD $65,000.00 / Yr.

Minimum Salary

USD $52,000.00 / Yr.