Senior Paid Search Specialist (SEM)

Join to apply for the Senior Paid Search Specialist (SEM) role at Gen

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Join to apply for the Senior Paid Search Specialist (SEM) role at Gen

We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale , driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals.

If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.

Key Responsibilities

• Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
• Design and run A / B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
• Leverage AI-driven tools for automation, ad copy, analysis and reporting.
• Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
• Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Qualifications

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Computer and Network Security, Software Development, and IT Services and IT Consulting

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