Email Marketing Manager

Dr. Phillips Center, Orlando, Florida, United States of America

Job Description

Posted Friday, January 24, 2025 at 5 : 00 AM

POSITION SUMMARY

The Email Marketing Manager is responsible for maintaining, optimizing, and executing the Dr. Phillips Center's email marketing strategy driving both brand awareness, revenue growth, and operational excellence. This role is focused on building and segmenting emails and automations, A / B testing strategies, maintaining the email contact database, and measuring email performance. This position will also be key in the creation, execution, and optimization of SMS communications and strategy for the organization. This position requires innovative thinking, resourcefulness, and strong communication and collaborative skills to deliver on email goals. The Email Marketing Manager will utilize storytelling skills, strong analytical skills, and a data-driven mindset to create and optimize campaigns that increase awareness, engagement, retention, and conversions.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Campaign Strategy and Execution :

• Lead the planning and execution of the email marketing calendar, working closely with the Senior Manager, Digital Marketing on tactics including segmentation, personalization, and automation.
• Create engaging email campaigns that drive retention, nurture leads, and boost revenue. This includes building emails, facilitating approvals, and sending 40–60 email campaigns per month.
• Ensure accuracy of email and SMS message and data, working closely with creative and project management.
• Manage the email service provider relationship (Prospect 2) maximizing the platform, automation opportunities, data analysis, and best practices to reduce email fatigue.
• Work with internal stakeholders to build a mobile database and run effective SMS marketing campaigns, ensuring best practices and compliance.
• Maintain and update SMS calendar to ensure timely execution and delivery.
• Manage and optimize drip campaigns and automated email marketing flows, such as welcome series, re-engagement campaigns, abandoned cart emails, and transactional emails.
• Work with the Senior Manager, Digital Marketing to implement consumer journeys for new purchasers, subscribers, single-ticket purchasers, and donors.
• Leverage CRM data to create targeted and personalized email and SMS experiences.
• Report on findings following the completion of campaigns and other milestones.

Collaboration and Coordination :

Compliance & Best Practices :

Other :

KNOWLEDGE AND EXPERIENCE

Special Conditions of Employment

This position requires the ability to work a variable schedule, evenings, weekends, and holidays to meet operational needs.

Dr. Phillips Center participates in an employment electronic eligibility verification program through E-Verify.

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