Senior Associate, Marketing

Senior Marketing Associate, Geography Marketing

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion.

The Senior Marketing Associate, Geography Marketing is responsible for the coordination of marketing activities to help execute strategic marketing plans throughout our geographic footprint in the US. The senior marketing associate works closely with the marketing director and / or senior marketing manager and marketing manager in support of geography marketing tactics and initiatives, including project planning and execution of demand generation through sponsorships, events, speaking engagements, thought leadership content, webinars, and e-mail marketing. This position is based in the US.

Responsibilities :

• Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
• Coordinate activities to support geographic strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, local events, seminars, trade show exhibits, webinars, meet-and-greet networking events, digital advertising, social media and communications
• Maximize exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards
• Plan and attend local events to extend the firm's brand
• Develop communications for clients, prospects, and internal staff
• Conduct online and database research of specific companies and / or target lists as well as competitive, executive, market and industry research; crea