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Senior Director, North America Marketing

At Bavarian Nordic, we aspire to save and improve lives by developing innovative vaccines that are designed to unlock the power of the immune system. We are a global leader in smallpox / mpox vaccines, and our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization. We aim to improve health and quality of life for children and adults around the world protecting our tomorrow. We hope that you will share this mission with us.

The Senior Director, NA Marketing reports to the Vice President of North America Commercial and is accountable for the brand and portfolio performance of Bavarian Nordic's U.S. vaccines businessincluding travel vaccines and mpox (JYNNEOS). As a key member of the North America Leadership Team, this role drives commercial strategy, trade / channel execution, and customer engagement across the healthcare, public health, and retail pharmacy sectors.

You will directly lead the U.S. Marketing organization to develop and execute integrated brand, trade, and channel strategiesincluding retail, managed care, and specialty distributionto maximize awareness, access, and utilization. You will also provide mentorship and collaboration with the Canadian country management team. This role also includes close collaboration with global teams to ensure strategic alignment, optimized launches, and consistent performance tracking.

This senior leader will shape omnichannel marketing, guiding how the brand shows up across healthcare professionals (HCP), consumers, public health agencies, and pharmacy / retail trade partners. The role requires deep experience in commercial channel strategy, including pharmacy networks, wholesalers, distributors, and buying groups, as well as a proven ability to leverage digital and data-driven marketing to drive adoption and loyalty.

You will lead a high-performing team of marketers focused on brand, channel, and customer segment plans and manage a multimillion-dollar marketing budget with accountability for measurable business outcomes.

Essential Functions

• Lead the U.S. vaccines marketing organization in developing portfolio-level strategy and channel-specific plans that drive brand growth across retail, public health, and provider networks
• Define clear go-to-market strategies across multiple customer segments : providers, payers, retail pharmacies, and distributors
• Represent the U.S. market in Global Brand and Product Teams, contributing insights on customer behavior, retail dynamics, and market access to shape global direction
• Oversee development of promotional campaigns, ensuring alignment across digital, trade, and in-field channels to strengthen brand equity and execution consistency

Trade, Channel & Retail Marketing

Market Development & Product Launch

Omnichannel & Digital Marketing

Leadership & Cross-Functional Collaboration

Operational & Financial Management

Education & Experience Requirements :

Preferred Experience & Requirements :

We offer a chance to work in an international company with unique technology and a dedicated workforce. We welcome people who share our passion with a willingness to make a difference. We offer a dynamic and flexible work environment and an opportunity to develop both your personal and academic competencies. We offer a comprehensive benefits plan and a competitive compensation package.

Salary Range - $182k - $295k

Location : US Remote