Lifecycle Marketing Manager, Platform and Devices, Developer Marketing

Lifecycle Marketing Manager, Platform And Devices, Developer Marketing

The Platform and Devices (P&D) Developer Marketing team is focused on driving the success of Google's developer platforms, such as Android, Chrome Dev Tools, and Google Play, by delivering global programs, events, and creative marketing campaigns to engage software engineers and developers. Our mission is to help developers build successful apps, games, and web businesses. The P&D Developer Growth Marketing team is dedicated to accelerating developer adoption and success across these platforms. We leverage data-driven insights, marketing technologies, and strategies to identify and execute growth initiatives. In this role, you will lead the development and execution of the growth marketing strategy. You will leverage an understanding of developer adoption barriers to architect and optimize Next Best Action (NBA) life cycle campaigns that guide developers through critical user journeys. This role requires a passion for taking products from 0-10 through growth marketing strategies, a knack for operating in ambiguity, and the ability to execute. You will grow in a dynamic environment, collaborating closely with cross-functional teams to translate insights into growth initiatives. By partnering with Product Marketing Managers and other stakeholders, you will leverage data and technology to deliver the right message at the right time through owned and operated channels, ultimately establishing Google as a trusted guide for developers.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Devise data-driven strategies to enhance customer acquisition, and overall business growth by leveraging various owned and operated marketing channels and work with paid media to optimise channels and optimise user experiences.
• Partner with the product, design, research and, brand teams to ensure all marketing touchpoints and assets like emails and developer facing creatives are high performing and on-brand.
• Structure, and analyze data on product usage, marketing performance metrics, run experiments, A / B tests and make recommendations for optimizations in strategy and operations.
• Develop a rigorous testing methodology and design experiments to validate adoption hypotheses and optimize marketing channel performance.
• Communicate results and go-forward plans and strategies with leadership proactively, and methodically test new tactics and channels to uncover opportunities for product growth.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights : workplace discrimination is illegal, Belonging at Google, and How we hire.