HR Generalist (Bilingual)

Location : Greater Los Angeles Area

Job Type : Full-time On-site

About Our Company :

COL Group is a global digital content company at the forefront of technological innovation. With over 20 years in the digital culture industry, we tap into a vast IP portfolio and harness AI-driven innovation to accelerate content transformation, unlocking the full potential of IP across diverse formats. Founded in 2000, COL Group has become one of the pioneers of digital content in China, with presence across multiple countries in the world.

FlareFlow, a COL product, is one of the world's fastest-growing and most sought-after microdrama platforms, backed by our global content powerhouse. Launched in April 2025, FlareFlow has already surpassed 15 million downloads across 177 markets within just six months. Combining a deep content library, AI-driven storytelling, and industrial-scale production, the platform delivers addictive short-form dramas that are reshaping the future of global entertainment.

Ranked among the Top 5 Entertainment Apps across the U.S., Germany, Australia, and Canada on both iOS and Google Play, FlareFlow continues to accelerate its growth trajectory with user spend increasing by over 500% since launch.

Job Description :

In our Los Angeles office, the Content team of FlareFlow works closely with local studios and talent to create high-quality original microdramas. We are now seeking a self-driven and dedicated talent to join our Los Angeles office as the HR Generalist (bilingual in English and Mandarin) to help us scale our operations and support our most valuable asset : our people.

In this role, you will be responsible of the overall People Operations for our team in the Los Angeles office, including but not limited to full-cycle recruitment, HR operations, and enhancing employee engagement. This is a fantastic opportunity for an early-career HR professional to gain hands-on experience in all facets of Human Resources and grow with an emerging industry that has huge potential to become the next big thing. The ideal candidate is a detail-oriented problem-solver with great attention to details, multitasking ability, and excellent communication skills to work with international partners from different locations.

Responsibilities :

1. Recruitment & Onboarding :

a. Manage the full-cycle recruitment process for a variety of roles, from sourcing and screening to scheduling interviews and extending offers

b. Partner with hiring managers to understand role requirements and team dynamics

c. Create compelling job descriptions and post them on relevant job boards and social media platforms

d. Facilitate a seamless onboarding process for new hires, ensuring a positive and welcoming first-day experience

e. Conduct new hire orientation and ensure all necessary paperwork is completed accurately

2. HR Operations & Compliance :

a. Maintain and update employee records in our system with a high degree of accuracy and confidentiality

b. Serve as the first point of contact for employee questions regarding HR policies, benefits, and procedures

c. Assist with the administration of employee benefits programs (health insurance, 401(k), etc.)

d. Support payroll processing with our vendors by providing timely and accurate data

e. Contribute to the development and implementation of HR policies and initiatives

f. Support other HR functions as needed, including learning & development and offboarding

g. Help ensure compliance with federal, state, and local employment laws and regulations

3. Employee Engagement & Culture :

a. Build trust with business leader and employees and support the overall team development

b. Assist in developing and executing programs that enhance employee morale, engagement, and retention.

c. Help organize company events, team-building activities, and recognition programs.

d. Act as a cultural ambassador, fostering an inclusive and positive work environment.

e. Support internal communication efforts to keep employees informed and connected.

Qualifications :

1. Bachelor's degree or above in HR, Business Administration, or a related field

2. 1-3 years of experience in an HR role, media, entertainment, or tech industries a plus

3. Solid understanding of HR principles, practices, and procedures and hands-on experience in related fields

4. Full professional proficiency in both English and Chinese Mandarin (spoken and written)

5. Ability to communicate with global stakeholders from different cultural background and in different timezones

6. Strong interpersonal and communication skills, with the ability to build trust with employees at all levels

7. Excellent organizational skills and the ability to manage multiple priorities in a face-paced start-up environment

8. A proactive and resourceful mindset with a strong desire to learn and grow in the HR field

9. Experience in the media, entertainment, or technology industries a plus

What's in for you

1. This role offers the opportunity to be part of a dynamic team at the leading position of a hyper-growth industry.

2. The role will work closely with the local leadership team including senior executives, with great opportunities for learning, training, and career growth and development

3. This role offers opportunities to work closely with international partners across multiple countries in the world, providing a good opportunity to gain international experience

COL Group is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.