Vice President, Sales and Channel Development

Vice President, Sales and Channel Development

Dominion National, a rapidly growing and leading provider of dental and vision benefits has an exciting opportunity for a Vice President, Sales and Channel Development. The Vice President will lead the revitalization and growth of Dominion National sales organization, driving expansion across Individual Dental, Commercial Dental, and Alliance Partnership markets through innovative, traditional, and non-traditional channels. Reporting to the Dominion President this strategic and hands-on leader will be responsible for rebuilding our sales structure, developing a high-performing team, and executing a go-to-market strategy that restores profitability and accelerates growth. The ideal candidate combines strategic vision with deep sales expertise and a proven record of success in driving revenue across diverse dental distribution channels and brings deep expertise in broker-driven insurance distribution.

Responsibilities and Qualifications

• Channel Strategy & Market Expansion : Develop and execute a unified channel strategy across : Broker Channels, Commercial Dental, Individual Dental, Dental Alliances.
• Market Insight & Product Alignment : Conduct comprehensive market and competitive analyses across all three segments to identify emerging opportunities, customer needs, and shifting trends. Collaborate with Product and Marketing teams to align offerings with partner and consumer demand, ensuring product-market fit and differentiation. Co-develop new products, pricing strategies, and bundled solutions tailored for different segments and partner types.
• Sales Execution & Revenue Accountability : Own revenue growth targets for the Individual, Commercial, and Dental Alliance lines of business. Establish and manage KPIs for sales performance, partner activation, and profitability across each channel. Build and maintain a robust sales pipeline with accurate forecasting and transparent reporting. Drive disciplined execution of sales plans and ensure delivery of short- and long-term growth objectives. Evaluate broker performance metrics, provide tools and analytics to support their success, and ensure consistent broker communication and engagement. Develop broker education and certification programs to improve product understanding and loyalty. Reinvigorate underperforming distribution channels while pursuing innovative partnerships that expand market reach and profitability. Represent Dominion National at key industry events, conferences, and trade shows to strengthen brand presence, build strategic relationships, and promote new offerings. Serve as a visible industry leader and brand ambassador, cultivating trusted relationships with partners and key stakeholders across the dental ecosystem.
• Technology & Data Enablement : Leverage CRM and data analytics (e.g., Salesforce) to drive accountability, optimize pipeline management, and inform strategic decisions. Implement sales enablement technologies that enhance lead generation, performance tracking, and partner experience. Use data insights to continuously refine targeting, pricing, and go-to-market approaches.

Skills

Knowledge

Experience

Education, Certification, and Licenses

Work Environment