Lead, Media Marketing,TV Mass Media

Media Lead Focused On TV / Mass Media Marketing

Become a part of our caring community and help us put health first

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States-seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

As a Media Lead focused on TV / Mass Media marketing, you'll develop and execute media strategies that resonate with communities across the country. You'll lead planning and performance efforts for National & Local Humana & Centerwell campaigns, ensuring they reflect campaign needs while aligning with the brand.

This role is ideal for a strategic thinker with deep media expertise and a passion for achieving and exceeding campaign goals and objectives.

This role leads media strategy and execution you will partner with internal teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts.

The Lead position requires an in-depth understanding of national and local DRTV and Digital media, specifically nuances by channel and by market that impact go-to-market strategies. The ideal candidate has experience with developing media objectives, stewarding multi-channel media campaigns, managing budgets, reviewing analytics, and guiding agency partners.

Key Responsibilities

• Lead development of National and Local media strategies across DRTV and Digital channels.
• Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives.
• Analyze performance and optimize; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve media goals / business objectives.
• Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact.
• Present strategies and results to senior leadership, influencing investment and marketing priorities.

Impact

Your work helps Humana connect with members in meaningful, culturally relevant ways-supporting health equity and community engagement.

Use your skills to make an impact

Qualifications

Required

Preferred

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $115,200 - $158,400 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Application Deadline : 10-22-2025

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.