Associate Director, Digital Marketing
As the Associate Director, Digital Marketing you will report directly to the SVP of Digital Marketing for Epic Records with a focus on Urban Music artists.
What you'll do :
- Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artists
- Be part of the core team responsible for the overall artist branding and artist development
- Coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists
- Work with in-house and / or third-party content creators to conceptualize & complete short-form content for social media, etc.
while identifying new creators on an on-going basis)
- Provide ideas & strategy for online contesting & sweepstakes
- Communicate with artist management / artist on a regular basis to convey overall digital strategy and present opportunities as they arise
- Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
- Implement and drive campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
- Work with sales teams to maximize retail promotional opportunities / support retail initiatives
- Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
- Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
- Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
- Provide in-depth analysis measuring the success of campaigns / tools and communicate the results to all relevant stakeholders
- Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
- Build budget, and effectively execute paid media campaigns
- Participate in new artist pitch meetings
Who you are :
- At least 3 years of progressive digital marketing experience at a record label or other related media companies
- Superb written and oral communication skills
- Thorough understanding of the music marketplace
- Comprehensive knowledge of the music streaming landscape
- Solid understanding / interest in lifestyle verticals and Urban culture
- Social Media Obsessed : Demonstrated knowledge of and professional experience with social platforms
- Proficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plus
- Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
- A team player that is not afraid to roll up his / her sleeves to help out the team
- Extremely detail-oriented and organized
- Data analysis / research skills
- Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
- Must be experienced and skilled at acting as a liaison between the artists / artist management and the label using tact, persuasion, communication and trust
- Must be highly organized and capable of developing and keeping to a project timeline
- Prior experience with a variety of digital marketing tools
- Creative, self-starter with exceptional follow-up skills
- Bachelor’s degree preferred
What we give you :
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
- We invest in your professional growth & development
- Time off for a winter recess
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