VP I, Data Management

Attribution Transformation Leader, VP Data Management

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At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity,equity,and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana.

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What will you be doing?

We are seeking a senior leader to redefine and scale how products are attributed globally across channels, platforms, and markets. This role will own the vision, strategy, and execution of a modern attribution framework, bringing rigor, transparency, and consistency to how value is measured and assigned.

This person will operate at the intersection of data science, product, analytics, and commercial strategy, partnering closely with, engineering, marketing, finance and global stakeholders. The ideal candidate has built or operated best-in-class attribution systems at scale, understands the realities of imperfect data, and can translate complex measurement into actionable business outcomes.

Why This Role Matters

This is a foundational role with visibility and influence across the organization. The person in this position will shape how value is understood, investments are made, and performance is evaluated-globally.

Key Responsibilities

Strategy & Vision:

• Define and lead a global attribution strategy for manufacturer and private label items across digital and offline touchpoints.
• Establish a clear attribution philosophy aligned to business goals
• Identify gaps in current attribution approaches and design scalable solutions to address them

Product & Data Leadership:

• Own attribution as a data product: roadmap, requirements, success metrics and adoption
• Partner with data science, product management and engineering to design and implement robust attribution models
• Evaluate and integrate data sources (CRM, media platforms, app data, retail data etc)
• Ensure attribution outputs are explainable, trustworthy and decision-ready

Cross-Functional Influence:

• Work closely with marketing, sales, finance, and manufacturer partners to align on measurement needs
• Translate complex attribution results into clear insights for executive and commercial teams
• Set standards and best practices for attribution usage globally

Governance & Scale:

• Establish global frameworks, documentation, and guardrails for attribution methodology
• Drive consistency while allowing for market-level nuance
• Ensure data-quality, compliance, and privacy considerations are embedded in all solutions

What Success Looks Like

• A unified, scalable attribution framework adopted globally
• Increased confidence and consistency in how manufacturer impact is measured
• Faster, better-informed decisions driven by clear attribution insights
• Strong cross-functional trust in attribution outputs

Required Qualifications

• Education: Bachelor's degree in Information Technology, Computer Science, Business Management, or a related field; Master's degree preferred.
• Experience: 8-12+ years of experience in attribution, measurement, analytics, or data product leadership
• Deep expertise in multi-touch attribution, marketing measurement, or performance analytics at scale
• Proven ability to lead ambiguous, high-impact transformation initiatives
• Experience influencing senior stakeholders across functions and geographies
• Ability to thrive in fast-paced, complex settings while maintaining focus on stability and efficiency.
• Other Requirements: Willingness to travel as needed (up to 15%).

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $170,000 to $225,000.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.

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