Campaign Manager

Our client is an AI-powered sales automation platform that helps B2B companies scale outbound, book qualified meetings, and build predictable pipelines. They combine intelligent software with managed expertise to deliver measurable results with one clear mission : to make outbound a predictable growth engine.

Location :

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Go-to-Market (GTM) Campaign Manager will be the technical operator and strategist responsible for ensuring the day-to-day success of client campaigns. Youll manage targeting, copywriting, sequencing, deliverability, experimentation, and reporting, while serving as a client-facing expert within a dedicated pod (1 CSM + 2 GTMs).

Youll collaborate closely with clients through weekly calls, Slack / Intercom updates, and HubSpot reporting, ensuring campaigns remain optimized and consistently deliver high-quality meetings. While Relationship Managers focus on renewals, your core responsibility is driving campaign performance, client satisfaction, and proactive problem-solving.

Key Responsibilities

Targeting & ICP Development

Translate client goals into detailed targeting matrices (industry, seniority, company size, geography, tech stack, triggers).

Build, enrich, and maintain high-quality prospect lists with proper suppression and compliance.

Cold Email Copy & Messaging

Write, test, and refine cold email copy including subject lines, openers, CTAs, and follow-ups.

Develop multi-angle narratives such as ROI-driven, social proof, compliance-based, and competitive positioning.

Implement personalization at scale through snippets, dynamic variables, and micro-references.

Sequencing & Execution

Design multi-touch sequences with proper cadence, volume safeguards, and reply handling paths.

Coordinate seamless handoffs to client SDR / AE teams for qualified replies.

Deliverability & Infrastructure

Configure and manage technical infrastructure (domains, DNS records, mailboxes, SPF / DKIM / DMARC setup, warmups).

Monitor bounce and spam rates, proactively implementing deliverability remediation strategies.

Experimentation & Optimization

Run structured A / B / n tests across subject lines, hooks, CTAs, and send timings.

Maintain an experiment backlog and document winning approaches into playbooks for scale.

Client Communication

Join weekly client meetings with Relationship Managers to present results, experiments, and next steps.

Share performance metrics, recommendations, and insights via Slack and Intercom.

Act as the technical point of contact for campaign-related questions.

Analytics & Reporting

Track key performance indicators (open, reply, and meeting rates; deliverability health).

Prepare and share weekly HubSpot reports and insights through client Slack channels.

Identify trends in objections or replies and share actionable feedback for broader GTM strategy.

Pod & Cross-Functional Collaboration

Work within a structured pod (1 CSM + 2 GTMs, managing ~2025 clients).

Align with CSMs to ensure campaigns support retention and renewal goals.

Collaborate with Product and Leadership teams to share market insights and best practices.

Qualifications

Experience

25+ years managing outbound or cold email campaigns, or in B2B growth operations.

Proven ability to optimize reply and meeting rates through effective targeting and copy iteration.

Hands-on experience with tools such as Instantly, Clay, Apollo, and HubSpot.

Strong understanding of deliverability fundamentals (SPF, DKIM, DMARC, warmup, reputation management).

Demonstrated success working directly with clients presenting results and strategy confidently.

Skills

Excellent copywriting and communication skills.

Analytical and process-driven mindset; ability to translate data into actionable insights.

Capable of documenting and standardizing playbooks for scalable execution.

Experience scaling campaigns to 10K100K+ emails per month is a plus.

Familiarity with CRM platforms (HubSpot, Salesforce, Pipedrive) and outbound SaaS environments.

What Success Looks Like

Consistently achieving or exceeding campaign KPIs (open rates, reply rates, meetings booked).

Deliverability remains high across all client accounts.

Clear communication and reporting strengthen client trust and satisfaction.

Experiment learnings are systematically documented to improve future performance.

Opportunity

This is a chance to become the driving force behind successful outbound programs for fast-growing companies. As a GTM Campaign Manager, youll work directly with clients, own performance outcomes, and shape the future of scalable sales automation. Join a global, high-performance remote team where innovation, growth, and collaboration define success. Apply now!

Application Process :

To be considered for this role these steps need to be followed :

Fill in the application form

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