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Marketing Manager

Marketing Manager

Phoebe MinistriesAllentown, PA, US
2 days ago
Job type
  • Full-time
Job description

Job Description

Marketing Manager - On-site Position

Allentown, PA

At  Phoebe Ministries Allentown , we’re more than a workplace – we’re a community rooted in compassion and excellence, dedicated to enriching the lives of our residents.

Why You'll Love Working with Phoebe Ministries :

  • 🏥  Comprehensive Health Coverage  – Health, Dental, Vision, and Life Insurance.
  • 💰  Competitive Pay  – Earn rewarding pay for your skills and flexibility!
  • 📚  Tuition Reimbursement  – Advance your career with our support.
  • 🕒  Generous Paid Annual Leave  – PLUS the ability to sell back unused time twice a year!
  • 🎂  Paid Day Off for Your Birthday  – Because your day is worth celebrating!
  • 🎉  Employee Appreciation Events  – Anniversary awards, recognition gift cards, and more.
  • 🌟  Mission-Driven Culture  – Join a team rooted in respect, integrity, and service.

Responsibilities for a Marketing Manager with Phoebe Allentown :

  • Develop and lead multi-channel marketing campaigns aligned with KPIs and business goals.
  • Manage PR efforts and uphold brand standards across all platforms.
  • Provide strategic marketing support to campuses through research and leadership collaboration.
  • Oversee project timelines in Wrike and coordinate with vendors for advertising and outreach.
  • Oversee content across web, social, blogs, email, and video with consistent brand voice and visuals.
  • Write and pitch press releases; manage media relations across Phoebe’s CCRCs, Pharmacy, and Pathstones.
  • Develop community programs to enhance brand visibility and outreach.
  • Manage CRM systems for segmentation, automation, and lead scoring.
  • Oversee website UX and performance; lead SEO / SEM strategy and paid media (Google Ads, Meta, LinkedIn, display).
  • Use GA4, UTM tracking, Data Studio, and platform dashboards to measure performance.
  • Deliver custom reports on leads, conversions, and attribution.
  • Continuously test and optimize campaigns and content based on insights.
  • Lead internal team and external vendors (designers, developers, media, print).
  • Collaborate with sales, development, ops, and leadership to ensure integrated brand strategy.
  • Guide creative planning, agile workflows, and content ideation.

    • Requirements for a Marketing Manager with Phoebe Allentown :

  • The ability to deliver excellent customer service to all residents, families, and coworkers.
  • Bachelor’s degree in marketing, Communications, or a related field (Master’s preferred).
  • 7–10 years of progressively responsible experience in marketing, with at least 2 years in a management role.
  • Proficiency in : Google Analytics 4, Tag Manager, and Looker Studio; SEO tools (Moz, SEMrush, Ahrefs); CRM and marketing automation platforms (Salesforce, HubSpot, Constant Contact); Social media schedulers and ad platforms (Meta, Hootsuite, LinkedIn Campaign Manager); CMS platforms (WordPress, Drupal, Sitecore); Graphic and video editing tools (Canva, Adobe Creative Cloud preferred)
  • Strong analytical, communication, and leadership skills.

    • Candidates who excel are those who can thrive in a positive and respectful Customer Driven Culture while embodying the organization’s Faith in Action Mission, Vision, and Values.

    Phoebe is an equal opportunity employer.

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    Marketing Manager • Allentown, PA, US

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