Position Summary
The Marketing Manager will lead the visual storytelling and content strategy brand of Village Handcrafted Cabinetry. Reporting to the Marketing Director, you'll be responsible for creating compelling marketing materials, managing our digital presence, and ensuring brand consistency across all touchpoints. This role requires both creative execution skills and strategic marketing thinking.
Core Responsibilities include, but are not limited to :
Content Creation & Design
- Design and produce high-quality marketing materials including catalogues, sell sheets, booklets, advertisements, and product photography
- Create engaging social media content that reflects our brand's quality and craftsmanship
- Write and develop blog content that showcases our products, design inspiration, and industry expertise
- Develop email campaigns for trade accounts, including newsletters, product launches in Hubspot similar marketing automation platforms
- Manage and organize our photography library and coordinate product photoshoots
- Develop graphics and visual assets for both print and digital channels
Brand Management
Ensure all marketing materials align with Village brand standards and maintain visual cohesionElevate content quality to reflect our premium positioning and craftsmanshipDevelop and maintain brand guidelines and templatesDigital Marketing
Manage and update company website with fresh content and product informationOversee social media strategy and execution across all platformsCreate content calendars and maintain consistent posting schedulesDevelop and execute email marketing campaigns using HubSpot similar marketing automation platforms targeting trade partners and dealersTrade Marketing
Create targeted content and communications for our trade account networkDevelop promotional materials and campaigns to support dealer / trade partner sales effortsMaintain regular communication with trade accounts through email campaigns and updatesStrategic Collaboration
Partner with Marketing Director on overall marketing strategy and campaign developmentProvide creative input on brand positioning and messagingIdentify opportunities to improve marketing effectiveness and brand visibilityRequired Qualifications
3-5 years of marketing experience with strong emphasis on content creation and designProficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) or similar design toolsDemonstrated graphic design portfolio showcasing range and quality of workExcellent writing skills with ability to create engaging content for various audiencesExperience with HubSpot or similar marketing automation platformsExperience managing websites (CMS experience preferred)Strong understanding of social media platforms and content best practicesExcellent project management skills with ability to handle multiple projects simultaneouslyStrong attention to detail and commitment to qualityPreferred Qualifications
HubSpot certification or demonstrated proficiencyExperience writing blog content and developing content strategiesExperience with B2B or trade marketing, particularly email campaignsUnderstanding of print production processesExperience with brand development and maintaining brand standardsFamiliarity with the cabinetry or home improvement industryUnderstanding of dealer / trade partner dynamicsCompany Standards
The employee will represent the Company in a positive, professional manner with fellow employees and within the communities served.The employee will encourage and maintain teamwork throughout the company and will communicate all pertinent information in a timely and effective manner.The employee will endeavor to maintain our integrity by embracing high ethical standards and adhering to company policies.Consistently demonstrates Company's Guiding Values of Quality, Customer Satisfaction, Integrity, Teamwork, and Community.