Senior Lifecycle Marketing Manager

Overview

JOB TITLE :

Senior Lifecycle Marketing Manager

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

LOCATION :

San Jose or San Francisco, CA (hybrid)

PAY RANGE : $70-$80 / hr

DURATION : 2 months

Duties

Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud. Scope includes briefing creative development, audience management, campaign set-up, monitoring, and performance reporting and optimization.

Schedules sends to all free audience segments for trial / conversion programs

Works in collaboration with Technical Marketing & DF to execute all campaigns

Defines and conducts quarterly experimentation roadmap for focus areas

Manages release messaging in alignment with BU for free audience batch and trigger campaigns

Plans for gap closure needs to ensure we are on path to target

Summarizes performance through measurement and insights

Skills

Strong email marketing experience, the ability to learn new technologies, products, or systems quickly

Analytical skills : ability to interpret data, identify trends and provide actionable insights to advance initiatives

Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight

Strong written and verbal communication and problem-solving skills with an outstanding eye for detail

5+ years in performance / email marketing

Education

BA / BS Degree

Benefits Summary Benefits : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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