Director - Design, Enrollment & Engagement

Overview

Location : Lubbock

Director - Design, Enrollment & Engagement

Marketing and Communications

Position Description

Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

The Director of Design, Enrollment & Engagement plays a critical leadership role in shaping the visual and creative strategy for student recruitment, retention and campus engagement initiatives at Texas Tech University. This position leads a high-performing creative team in developing compelling, student- and alumni-centered design across digital and print channels that supports the university's enrollment goals, enhances the student experience, and increases alumni and campus engagement.

This role requires a strategic design leader who can bring data, storytelling and design together to build emotional connections with prospective students, families, alumni and campus stakeholders. The ideal candidate understands the nuances of the higher education landscape and is passionate about designing high-impact experiences that move students from awareness to enrollment to active campus life.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral / Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock : Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. Lubbock is a family-friendly community with a mild climate and a low cost of living. It has a celebrated and evolving music scene and arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. The Lubbock Convention & Visitors Bureau provides resources about the local area.

About the Department and / or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major / Essential Functions

Creative Strategy & Design Leadership

• Lead the visual direction and execution of all enrollment and engagement-related creative assets including recruitment materials, email and digital campaigns, landing pages, student life collateral and event experiences.
• Ensure creative output aligns with university brand standards while authentically reflecting the student voice, values and communities of Texas Tech.
• Translate enrollment strategies into visually engaging campaigns that support key milestones in the prospective student journey—from inquiry to matriculation.

Collaboration & Partnership

Team & Project Management

Innovation & Optimization

Project time allocation : 50% - Design and develop comprehensive projects that are visually engaging and exceptional in quality. 25% - Ensure quality and accuracy of work, including producing proof copies for review and revising materials according to feedback while meeting deadlines. 10% - Lead in creative meetings and bring strong ideas. 10% - Ensure branding guidelines are used. 5% - Skill sharing and mentorship.

Qualifications

Required Qualifications

Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year-for-year basis.

Preferred Qualifications

Additional KNOWLEDGE, SKILLS, AND ABILITIES

Preferred Knowledge, Skills, and Abilities

Other Information

Safety Information : Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory? No

Special Instructions to Applicants

The ideal candidate possesses strong conceptual thinking, excellent design capabilities and proven experience in leading a team of creatives. They have a deep belief in collaboration and work well with other teams and groups both within Marketing & Communications, and across campus. They will understand working within a visual system and be able to clearly articulate the importance of guidelines and systems to stakeholders both internal and external to Marketing & Communications.

Required Attachments

Cover Letter, Portfolio and / or Video, Professional / Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

Pay Statement : Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting

Travel Required

Up to 25%

Shift

Day

Schedule Details

Monday - Friday, 8 : 00 - 5 : 00pm

Grant Funded?

No

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

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