Marketing Analyst / Brand Marketing Analyst
KellyMitchell GroupNew York, NY, United States2 days ago
Job type
- Full-time
Job descriptionBachelor’s degree in Marketing, Advertising, Communications, or a related field 2+ years of hands-on experience in digital media planning, buying, or programmatic activation Proven experience managing campaigns directly within DSP platforms such as DV360, Yahoo DSP, or Amazon DSP Strong understanding of programmatic media fundamentals, including audience targeting, bidding strategies, optimization techniques, and key performance metrics Highly analytical mindset with the ability to interpret campaign data, generate insights, and recommend actionable optimizations Excellent organizational skills with the ability to manage multiple campaigns simultaneously while maintaining accuracy and accountability Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams Passion for digital innovation and a keen interest in emerging programmatic channels Medical, Dental, & Vision Insurance Plans Employee-Owned Profit Sharing (ESOP) 401K offered
Job Summary :
Our client is seeking a Marketing Analyst / Brand Marketing Analyst to join their team! This position is located in New York, New York.
Duties :
- Manage campaign setup, pacing, and optimization within DSPs such as Yahoo DSP, Amazon DSP, DV360, etc.
- Execute campaign management workflows : creative trafficking, audience setup, flighting, and reporting to drive reporting
- Lead campaign QA and troubleshooting to ensure accurate delivery and reporting
- Build and analyze campaign reports to surface insights and inform next steps
- Share results from campaign performance data for optimization analysis and post-campaign reporting
- Partner with the team and external vendors to execute pilot campaigns and emerging channel tests
- Maintain campaign trackers, budgets, and documentation to ensure smooth execution
- Contribute to playbooks and process improvements for emerging channel activation
- Support cross-channel learning by documenting test outcomes and key learnings
- Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape
Desired Skills / Experience :
Benefits :
The approximate pay range for this position is between $37.68 and $49.54 . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
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Marketing Analyst • New York, NY, United States