Principal Product Marketing Manager, Enterprise Books

Are you looking to transform the way businesses and educational institutions buy books for their employees, students, and customers?

Do you have a knack for creating highly effective go-to-market strategies and have a strong track record of execution follow-through?

Take your passion and career to the next level with Amazon Books Enterprise, where we are focused on helping all businesses and educational institutions fulfill their content needs through new and innovative solutions.

We are looking for a creative, data-driven Principal Product Marketing Manager to drive awareness and adoption of books in the B2B marketplace.

The candidate will partner with our Books Sales team and partner organizations to drive Books category adoption for our Amazon Business books customers.

You will be responsible for defining the product marketing strategy through data and voice of customer insights, defining marketing campaigns at both the strategic and tactical levels .

You will be responsible for awareness creation and conversion initiatives, both on-Amazon and off-Amazon. This role requires an individual who operates independently and works across multiple teams including Sales, Finance, Legal, Product, and partner teams.

A successful candidate for this role is an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines.

The candidate must also have proven data analysis skills and success increasing customer discovery and adoption of new products, as well as be a passionate advocate for customers, their on-site experience, and their ongoing interaction with Amazon.

Key Responsibilities :

• Work at both the strategic and tactical level to define marketing strategy and champion bold, creative ideas.
• Create collateral, messaging, and content to enable both sales teams and onsite / offsite self service discovery.
• Develop and execute multi-channel marketing campaigns to drive customer activation and engagement on Amazon and Amazon Business.
• Build detailed roadmaps and project plans including campaign goals, messaging, segmentation strategy, and distribution channels.
• Test and refine new marketing approaches and channels to reach new audiences.
• Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment.
• Deliver monthly / quarterly business reporting to leadership teams.
• Analyze and communicate marketing performance to stakeholders learning's and best practices.
• Partner with stakeholders and other organizations to align on strategy and deliver results

We are open to hiring candidates to work out of one of the following locations :

Seattle, WA, USA

BASIC QUALIFICATIONS

• Bachelor's degree
• 10+ years of work experience in digital marketing / brand marketing or product marketing in a consumer-facing business
• Professional experience working with data and / or reporting in order to back up recommendations, make data-driven decisions, develop customer insight's and / or creating communication strategies

PREFERRED QUALIFICATIONS

• Excellent written and oral communication skills
• Experience in e-commerce, digital products or entertainment industries
• MBA or Master’s degree in marketing or product management field
• Track record of managing and optimizing online traffic growth from multiple sources including, direct traffic, SEO, search marketing, banner ads, affiliates, social, and email
• Proven track record of defining and delivering innovative marketing campaigns that drive long-term results
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
• Ability to manage multiple, competing priorities simultaneously
• High attention to detail and ability to manage multiple, competing priorities simultaneously
30+ days ago