Lead Partner Marketing Manager

Lead Partner Marketing Manager

The Dynatrace Global Partner Marketing Team is looking for an experienced and results-driven Lead Partner Marketing Manager to drive and scale global partner marketing programs. This hands-on role will focus on building and optimizing partner journeys, enhancing portal engagement, and delivering impactful programs that drive partner engagement, enablement, and growth throughout the partner lifecycle. As a strategic marketer with a proven track record of success, you'll collaborate with marketing leaders, executive stakeholders, and cross-functional teams to lead the development and execution of integrated programs tailored to the ecosystem audience. You'll own the delivery of corporate campaigns across partner channels, ensuring alignment with global marketing priorities while adapting messaging and assets to resonate with partner needs. You'll lead initiatives spanning content marketing, digital experiences, thought leadership, events, and lifecycle marketing strategies. With a focus on streamlining user journeys and optimizing engagement through platforms like the Dynatrace Partner Portal, you'll implement robust tracking and reporting frameworks to ensure every initiative delivers measurable impact and aligns with business objectives.

What You'll Do :

• Define : Identify and prioritize strategic partner audiences for lifecycle and corporate marketing programs. Establish clear objectives, KPIs, and implementation plans, ensuring effective tracking and measurement of success, in collaboration with Marketing Operations.
• Design and curate : Develop and optimize partner journeys across the Dynatrace Partner Portal, including onboarding flows, content pathways, and engagement triggers. Create editorial calendars, digital campaigns, and communications that align with partner needs and business goals.
• Operationalize : Manage program budgets and vendor relationships to ensure efficient execution. Identify operational improvements, provide tactical guidance to team members, and drive initiatives to successful completion.
• Collaborate : Co-ordinate with cross-functional teams to foster collaboration, ensuring partner and alliance success and optimal performance, while delivering measurable outcomes.
• Manage program performance : Continuously track and monitor key performance metrics to assess program success. Recommend optimizations and new initiatives based on data insights and feedback loops.

What Will Help You Succeed :

Minimum Requirements :

Preferred Requirements :

Why You Will Love Being a Dynatracer :

Dynatrace is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.