Director of HCP Marketing

A company is looking for a Director, HCP Marketing Lead.

Key Responsibilities

Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives

Lead the HCP omnichannel strategy, integrating various promotional methods for maximum impact

Collaborate with cross-functional teams to create promotional tools and optimize HCP engagement

Qualifications

Bachelor's degree in Business, Marketing, or a related field; MBA preferred

10+ years of pharmaceutical marketing experience, focusing on HCP engagement and omnichannel marketing

Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred

Proven ability to develop and execute HCP engagement strategies

Strong analytical skills to leverage data and insights for marketing execution