Global Industry Marketing Strategist, Manufacturing (Remote)

Marketing Professional Opportunity

Splunk is seeking an experienced, entrepreneurial, and results-focused marketing professional to drive the creation and implementation of innovative and compelling industry-specific programs in support of Splunk's growth objectives and strategic initiatives within the Manufacturing and Technology industry segments. The opportunity requires a dynamic and creative mind with a proven history of success crafting and executing an impactful industry marketing strategy. The candidate will be experienced in a wide range of go-to-market activities with demonstrated success building and coordinating B2B marketing and sales enablement. This position requires hands-on execution. Although this role is an individual contributor, it requires an experienced professional who is able to orchestrate a cross-functional team to package, enable, and drive success for Splunk solutions. This professional will bring expertise in marketing to this new buyer to raise awareness for Splunk, to help ensure that these solutions are impactful from a sales standpoint and also relevant for customers and prospects. This role can be performed from any location within the United States.

Your Impact

• Develop the marketing strategy for both the Manufacturing and Technology segments as well as manage the integrated cross-functional marketing plan to establish brand, support relationship development and growth with targeted audiences and sales channels
• Partner with key industry stakeholders across sales and marketing to ensure a cohesive go-to-market approach, and a clear narrative to how Splunk shows up to organizations in the industry, tailored to the unique needs, challenges and trends across internal and external, customer-facing presentations, use cases, case studies and sales enablement content
• Perform market research to understand the latest trends, technologies, regulatory requirements and market dynamics and to inform strategic POV (Point of View) as critical changes take place in the industry; understand emerging technologies like AI / Agentic AI, IoT, cloud computing and how they impact the industry.
• Understand key industry influencers, buyers and teams to position the Splunk value and PoV
• Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments
• Own and execute the sector's marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar, blogs, association affiliation and trade show sponsorships)
• Partner across the Marketing organization and with the Industry analyst community to augment brand reach
• Work with Product Marketing, Solutions Marketing and Industry Advisory to translate the technical capabilities to align to industry benefits and business outcomes
• Support sales teams by developing specific industry-first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets and more
• Identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and / or create positive publicity that drives new opportunities
• Contribute to the creation of thought leadership content, webinar, and webcasts to evangelize our message
• Manage multiple, complex projects successfully in a collaborative and fast-paced environment

Minimum Qualifications

Preferred Qualifications

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $145,000.00 to $182,800.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

The applicable full salary ranges for this position, by specific state, are listed below :

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any