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Digital Account Director (Lead Generation & B2B / Tech)

Digital Account Director (Lead Generation & B2B / Tech)

WpromoteOakland, CA, US
2 hours ago
Job type
  • Full-time
Job description

Digital Account Director (Lead Generation & B2B / Tech)

As a Digital Account Director, you will serve as a strategic business partner and trusted advisor to key clients, driving full-funnel, data-informed marketing strategies that deliver measurable business growth for both our clients and Wpromote. You will leverage your deep understanding of digital marketing, cross-channel media, and analytics to craft integrated strategies that connect marketing performance to bottom-line results. This role requires a balance of strategic vision, business acumen, and hands-on leadership, guiding teams to execute innovative, results-driven campaigns that elevate client success and fuel agency growth.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

We offer :

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $102,000- $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

  • This position may be performed remotely from most U.S. states, with some exclusions.
  • We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
  • This position is not eligible for immigration sponsorship
  • Important Notice : Beware of Job Scams

    Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com / careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

    You Will Be

  • Leading client partnerships as the primary relationship owner and strategic advisor, ensuring alignment between client objectives and agency strategy
  • Driving client and agency growth by proactively identifying opportunities to expand engagements and introduce new solutions
  • Developing a deep understanding of each client's business model, industry landscape, and competitive position to guide marketing strategy and innovation
  • Partnering with internal channel experts to craft integrated, multi-channel marketing plans that drive measurable business outcomes across paid media, SEO, email, social, and emerging platforms
  • Translating performance data and insights into clear, actionable recommendations that influence client decision-making and strategic direction
  • Overseeing account performance, profitability, and forecasting, ensuring projects are delivered on time, on budget, and above expectations
  • Leading and mentoring cross-functional teams to foster collaboration, accountability, and strategic thinking
  • Managing the full client lifecycle, including statements of work, renewals, and change orders
  • Leading strategic discussions in client meetings, including business reviews, campaign planning sessions, and executive presentations
  • Acting as quality control for all deliverables to ensure strategic consistency and excellence
  • You Must Have

  • 5-7 years of experience in digital marketing or client management across key channels (paid media, SEO, social, email, content)
  • Proven experience developing and executing integrated marketing strategies that drive measurable growth and business outcomes
  • Strong analytical and strategic marketing skills (competitive analysis, market trends, audience insights, etc.)
  • Experience managing and growing enterprise-level client relationships
  • Excellent communication and presentation skills, with the ability to influence senior-level stakeholders
  • A collaborative, entrepreneurial mindset and a passion for innovation
  • Demonstrated leadership experience managing teams and fostering professional growth
  • An energetic attitude and be passionate about your career
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability

  • , age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
  • Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

    This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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