Lifecycle Marketing Lead New York (Hybrid)

Lifecycle Marketing Lead

Our mission : to eliminate every barrier to mental health.

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right timewhether it's therapy, coaching, medication, or beyondtailored to each individual's needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting startedjoin us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is transforming mental healthcare through innovative solutions that remove barriers, meet the needs of diverse populations, and deliver measurable impact for our customers. We partner with payers, providers, and employers to improve mental health outcomes at scale.

Spring Health is looking for a growth-minded Lifecycle Marketing Lead to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from the moment they sign upthrough activation, ongoing care, and sustained mental health improvement.

You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes. Reporting to the Director of Lifecycle Marketing, you'll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value.

This role is ideal for a senior lifecycle marketer with deep experience in D2C growth and retention, a strong testing mindset, and a passion for improving lives through mental healthcare.

Please note that this is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Our office is located at 60 Madison Avenue.

What You'll Be Doing

Own and Optimize the D2C Member Lifecycle

• Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnelfrom sign-up and onboarding through to ongoing care and health outcomes.
• Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.
• Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.
• Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.

Lead Experimentation & Continuous Improvement

Collaborate Cross-Functionally to Drive Impact

Drive Measurement, Insights, and Optimization

What Success Looks Like in This Role

What We're Looking For

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits Provided by Spring Health

Note : We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

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