Associate Director, Marketing Analytics

A company is looking for an Associate Director, Marketing Analytics - OAB.

Key Responsibilities

Enhance marketing offerings by developing integrated insights from data to shape commercial strategy

Create and execute annual market research and analytics plans in alignment with brand strategy

Conduct advanced analytics to inform brand planning, promotional resource allocation, and marketing strategies

Required Qualifications

8-12 years of relevant experience in the biotech or pharmaceutical industry (6-8 years with a Master's)

Previous marketing, marketing science, or omnichannel experience preferred

Experience with commercial / brand analytics and statistical packages (e.g., SAS, R, SPSS)

Knowledge of pharmaceutical data sources and patient / HCP insights

Experience in developing analyses with Business Intelligence tools (e.g., Tableau, Qlikview, SQL)