Director Product & Brand Marketing

Overview Join to apply for the

Director Product & Brand Marketing

role at

Ascend Learning .

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.

Ascend Learning is a tech-enabled services company serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. Our values-driven culture unifies teams with a mindset of action, innovation, and collaboration, focused on customers. We’re always looking for talented, passionate professionals to help change lives.

For over 37 years, National Academy of Sports Medicine (NASM) has set the standard in fitness education with evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, supporting clients from personal training to nutrition coaching and wellness.

What You’ll Do We are seeking an enterprising, energizing and data-driven Director of Brand & Product Marketing to deliver marketing that differentiates us and drives overall and product-specific sales. Reporting to the VP Marketing, you will be responsible for brand advertising, product marketing, organic social, PR, events, consumer research and internal communications. You will develop and mentor a high-performing team to reinforce and grow our position as an industry leader, leveraging our differentiated products.

Where You’ll Work

This position will work hybrid out of our Gilbert, AZ office. Remote candidates will be considered.

How You’ll Spend Your Time

In support of our enterprise-wide product-led operating model, partner with product leadership to accelerate sales through fitness and performance, nutrition and wellness, and membership and professional enablement marketing.

Lead all brand marketing work to be uniquely insightful, persuasive, and clearly establish how we are different and better than the competition.

Oversee development and execution of comprehensive brand and product marketing plans, including plans for personal training, performance, corrective exercise, membership, nutrition and wellness certifications, and new products. Develop a deep understanding of these businesses.

Lead, mentor and develop a high-performing team (including 3 product marketing managers, a brand marketing manager, an events manager, 2 social media managers, and a PR agency).

Partner with creative, paid media, web and lifecycle teams to execute strategies effectively.

Use data to drive decisions and regularly report progress on key brand and product metrics.

Own end-to-end customer experience and content strategy in partnership with ecommerce, performance marketing, frontend development and creative teams.

Leverage consumer insights, behavioral data and testing to improve brand and product marketing and optimize the customer journey.

Lead executive and internal communications to ensure timely messaging that fuels engagement and commitment.

Collaborate with the broader marketing team to create and implement marketing calendars that leverage seasonal trends to drive relevance and revenue.

Lead competitive monitoring, analysis and action planning.

Stay current with consumer and industry trends, emerging technologies and new marketing tactics.

Adeptly manage multiple content workflows and prioritize projects across teams.

What You’ll Need

Bachelor’s Degree required

8+ years’ experience in product and brand marketing, driving growth for national consumer brands

Demonstrated ability to identify differentiating strategies that fuel overall company and product sales

An inspirational leader skilled in leading teams, securing cross-functional support and motivating others to achieve ambitious goals

Experience leading top-tier brand and PR agencies and research suppliers

Excellent writing, editing and public speaking skills

Curious thinker who loves problem solving, asks questions, and makes data-driven decisions

Deep knowledge of marketing analytics, product development and testing methodologies

Strong sense of ownership, urgency and drive

Positive, solution-oriented mindset that thrives in a fast-paced environment

Benefits

Flexible and generous paid time off

Competitive medical, dental, vision and life insurance

401(k) employer matching program

Parental leave

Wellness resources

Charitable matching program

Hybrid work

On-site workout facilities (Leawood, Gilbert, Burlington)

Community outreach groups

Tuition reimbursement

Fostering A Sense of Belonging We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture embraces differences and diverse perspectives to become a stronger, more innovative organization.

About Ascend Learning Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. Headquartered in Burlington, MA with multiple office locations and hybrid / remote workers, Ascend Learning was recognized as a 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M / F / Vets / Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions must be legally authorized to work in the United States; verification of employment eligibility will be required at hire.

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