Senior Director, Product Marketing

Senior Director, Product Marketing

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma's free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc's Best Workplaces in 2022 and 2023.

Alma is seeking a Senior Director of Product Marketing to join our passionate and outcomes-driven marketing team, reporting to the SVP of Marketing.

In this role, you'll own the go-to-market strategy across Alma's full product portfolio, shaping the long-term vision for how we position, launch, and grow our offerings in the market. You will be a strategic leader who drives transformative changebalancing forward-looking market strategies with operational execution to achieve both immediate wins and sustained growth. Your influence will extend beyond marketing, shaping outcomes across product, sales, operations, and customer success, while inspiring a culture of excellence and high performance.

You'll lead and mentor a high-performing product marketing team, define the company's market research priorities, evolve Alma's product narratives, and design scalable content strategies that deepen our market penetration and reinforce our position as an indispensable partner for mental health providers. If you thrive at the intersection of strategy, storytelling, and market impactand are ready to shape the future of mental healthcarethis role is for you.

What You'll Do :

• Define the vision and direction of product marketing across the full product portfolio, ensuring alignment with long-term growth objectives, market expansion goals, and company strategy.
• Lead, mentor, and scale the product marketing team, fostering a culture of impact, accountability, and continuous improvement.
• Help scale a high-performing product marketing functionincluding overseeing a dedicated product marketing researcher to ensure insights and programs directly inform innovation, product roadmaps, and strategic planning.
• Be accountable for the company's market research strategysupporting the development of frameworks and programs that ensure insights consistently inform innovation, product roadmaps, and strategic planning.
• Drive cross-functional alignment with leaders across Marketing, Product, Sales, Operations, and CX to champion GTM excellence and create a seamless, best-in-class customer experience.
• Measure and optimize impact using performance data and financial insights to guide decisions, allocate resources effectively, and demonstrate Product Marketing's contribution to business growth.
• Anticipate and mitigate risks, adapting strategies in response to shifting market conditions, competitive pressures, and emerging opportunities.
• Own and lead high-impact strategic initiatives that align with key company objectives, leveraging Product Marketing's unique position to drive cross-functional success.

Who You Are :

Benefits :

Salary Band : $200,000 - $250,000

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