Product Marketing Manager (Manufacturing) (Alpharetta)

A leading manufacturer of physical products is seeking a Product Marketing Manager to drive brand strategy, product messaging, and go-to-market execution. This newly created role will focus on taking products from concept to shelf , ensuring strong brand visibility, compelling packaging, and effective end-user engagement.

Key Responsibilities

• Develop and execute brand strategies and integrated marketing plans to drive end-user demand.
• Lead product packaging projects , overseeing communications hierarchy and working with internal design resources for execution.
• Collaborate with print vendors and fulfillment partners to deliver launch materials and packaging assets.
• Create in-store marketing activations such as POP displays, videos, and merchandisers.
• Manage and maintain sales collateral inventory and recommend new materials as needed.
• Act as a market intelligence expert , analyzing customer behavior, competitive positioning, and industry shifts.
• Evaluate the effectiveness of marketing initiatives and recommend improvements.
• Partner with external vendors to maintain and optimize brand websites .

What Were Looking For

Why This Role