Marketing Analytics & CRM Manager

The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data-driven strategies. This role oversees the data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media.

Responsibilities

The manager will collaborate closely with creative, digital, and product teams, leveraging analytical insights and operational excellence to drive measurable growth and continuous improvement in marketing effectiveness.

Essential Functions

• Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization.
• Analyze performance marketing metrics using tools like Google Analytics, paid media reports, and acquisition funnels to identify opportunities and improve campaign effectiveness.
• Deliver dashboards and insights that track key performance indicators such as ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
• Execute and automate lifecycle campaigns that enhance customer acquisition, engagement, and retention through targeted messaging and workflows.
• Collaborate cross-functionally with brand, creative, and ecommerce teams to develop and implement data-driven marketing strategies.

Seniority level

Entry level

Employment type

Full-time

Job function

Other

Industries

Hospitality

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