Digital Marketing Manager, Marketing - Lakeland

Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms. You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include :

• recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
• serving as the Marketing digital channel development and implementation subject matter expert for paid search
• performance of assigned digital campaigns and projects
• effectively managing established digital channel multimillion dollar executional budgets
• promoting digital marketing through participation in department educational training and self-education opportunities
• dedicating time to marketing innovation and quality improvement
• managing special Marketing Communications related assignments