Social Media Coordinator LOFT

About the role

The Social Media Coordinator plays an integral role in supporting the LOFT social media team in the day-to-day social media operations of the brand, including but not limited to scheduling, monitoring and reporting on all social posts across platforms, managing user-generated content, owning social community building, interaction and engagement on all social platforms as well as supporting influencer discovery. Role is highly cross-functional working with Marketing, Creative, Client Contact, PR and Ecommerce.

The impact you can have

• Schedule LOFT posts and content across all social channels (including Facebook, Instagram, Pinterest, Twitter, TikTok and more as needed)
• Partner with Social Media Manager to create monthly social briefs and editorial calendars
• Liaising between the creative, editorial, merchandising, site, email, and marketing teams to achieve social media and brand goals
• Coordinate and support roll out of social campaigns and sweepstakes.
• Community Management : monitor all social channels for customer service complaints and questions, responding and / or escalating as appropriate, including during non-business hours (nights & weekends)
• Manage user-generated content galleries
• Contribute to creation of weekly, monthly and quarterly social media reports and campaign recaps
• Project management for social media assets including brief creation
• Work with PR to research potential influencer partnerships and gifting opportunities and prepare and send products to influencers as needed
• Support the team by researching a variety of topics surrounding execution of upcoming campaigns, and compile reports on such topics
• Contribute thoughtful and innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies and events
• As needed, support PR team with packing and sending product, and at LOFT events in a variety of capacities
• Stay up to date on all platform innovations and new content types, providing insights and recommendations to the larger team

You'll bring to the role

Benefits