Manager, Market Insights & Content Marketing Job at LiftOne in Charlotte

Overview Description

Position at LiftOne

Find Your Career With LiftOne

We're a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country's supply chain and enabling critical goods to be delivered to homes and businesses. We're a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.

Summary At LiftOne, we are committed to building a company that stands the test of time—one rooted in integrity, inclusivity, and the shared success of our people. We believe our differences drive innovation and give us a competitive edge, and we foster a culture where every employee feels valued, respected, and empowered. Trust is the foundation of everything we do, and we invest intentionally in our greatest asset : our people. As a key driver of business growth and exceptional customer experience, our marketing team plays a strategic role in advancing LiftOne's mission. We are currently seeking a Manager, Market Insights & Content Marketing to help us elevate our digital presence and deliver a measurable impact.

The Manager, Market Insights & Content Marketing is a strategic and hands-on role responsible for driving data-informed marketing strategies, compelling content development, and integrated campaign execution that support business growth. This position serves as both a storyteller and an analyst—translating market research, customer insights, and competitive intelligence into actionable marketing plans and engaging communications. Acting as a key brand ambassador, this role ensures consistency of voice, tone, and messaging across all channels while developing thought leadership content, PR initiatives, and sales-enablement tools. The manager will partner closely with sales, operations, and executive leadership to align marketing programs with business goals, enhance customer experiences, and strengthen market positioning. In addition, the role oversees operational activities tied to marketing execution—involving budget tracking, vendor coordination, support related events, and project management—ensuring timely delivery and measurable results. The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration across departments, teams, and external parties. This role is ideal for a candidate that loves the blend of creativity and analysis, has a strong eye for attention to detail and is not afraid to try new ideas.

Essential Functions Marketing Planning

Develop and adapt marketing strategies based on target audiences, market research, and business goals to support brand awareness, lead generation, customer acquisition, and engagement.

Build and manage a content and campaign calendar aligned with sales priorities, new programs / operational efforts, OEM programs, regional business needs, and multi-year growth goals.

Partner with sales, operations, recruiting, and other key stakeholders to intake requests, align initiatives, and ensure marketing programs support divisional objectives.

Collaborate with OEM marketing teams and business leaders on brand development for new business opportunities and to enhance overall campaign planning.

Track budgets and evaluate the effectiveness of marketing programs, optimizing resources and adjusting strategies to achieve business objectives.

Content Development & Communications

Write, edit, and produce B2B content including white papers, case studies, press releases, email campaigns, and sales enablement tools. Provide over-arching guidance for digital marketing specific content and form : website, blogs, dedicated landing pages, and social media content.

Develop long-form and thought leadership content based on business insights, customer data, and subject matter experts to strengthen the company's industry presence.

Manage PR activities, including drafting and distributing press releases, pitching stories, collaborating with media outlets, and coordinating with industry associations and tradeshows.

Ensure clarity, professionalism, consistency of brand voice, tone, and messaging across all channels and audiences, from technical to executive.

Oversee creative development of marketing collateral, ensuring proper application of brand identity across digital platforms, merchandise, and print.

Customer, Market & Competitive Insights

Own customer, market, and competitor research to identify opportunities, risks, and evolving customer needs.

Partner with other departments and integrate with sales to analyze performance gaps, customer segmentation, and market dynamics.

Monitor competitor positioning, value propositions, and offerings to help sales compete effectively and provide input to refine marketing strategies accordingly.

Provide data-driven insights and recommendations that inform business development, sales strategies, and marketing program adjustments.

Campaign Development & Management

Support the design, launch, and monitoring of marketing campaigns and initiatives that drive lead generation, new account acquisition, and market share growth.

Identify key customer segments and personas, tailoring communications to ensure relevance, engagement, and impact.

Partner with the digital marketing team to develop strategy, content, and design across digital channels including email, social, and web.

Track and measure campaign performance, sharing insights with leadership to optimize results and ROI.

Merchandise

Plan, develop, and manage relationships with vendors to source branded merchandise, swag, and promotional items that align with brand standards and business needs while maintaining quality and cost efficiency.

Operational & Vendor Management

Support administrative activities related to marketing execution, including proposals, systems, purchase orders, and contracts.

Manage external vendors and agency partners, ensuring quality, cost efficiency, and timely delivery of marketing services and merchandise.

Other duties as assigned.

Travel up to 20% of time

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and / or Experience

7-10+ years of progressive marketing experience

Able to interpret business needs and opportunities into strategic marketing action and support

Brand development and data analysis

Proficient in problem-solving and strategic, critical thinking

Project Management capability & approach to implementing plans.

Excellence Communication : verbal & written

Experience with content marketing creation and management and campaign coordination and analysis (additional knowledge of Customer Journey Orchestration is a plus)

Computer Skills

Successful candidate will be advanced in Excel (pivot table, vlookup, data visualization, etc.), Word, PowerPoint, and Adobe Package, Adobe Creative Suites (InDesign, Photoshop, and Illustrator), Smartsheets

Prior knowledge of CRM and marketing automation tools - Salesforce / Pardot preferred

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and / or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and / or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#LiftOne

EEO / AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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