Director, Digital Marketing Owned Channel Martech - (Email, SMS, Push, Direct Mail, In Club)

Director of Owned Media Sam's Club

Sam's Club is seeking a dynamic and innovative Director of Owned Media to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including email, push, SMS, message center, ICDS (in-club digital signage), direct mail, radio, and gas screensensuring these channels deliver personalized, connected, and measurable member experiences at scale.

The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey. This role requires both strategic vision and hands-on operational excellence to deliver seamless, impactful, and personalized experiences across every touchpoint.

Key Responsibilities

• Channel Leadership : Oversee execution and optimization across all owned media channels (email, SMS, push, message center, ICDS, direct mail, in-club radio, gas screens), ensuring cross-channel orchestration and consistency.
• Personalization & Member Journey : Partner with personalization and strategy partners, data science, analytics, and product teams to design and deliver member-centric journeys, leveraging segmentation, predictive modeling, and AI / ML-driven personalization to meet members' needs at every stage.
• MarTech Strategy & Enablement : Collaborate with technology and platform partners to enhance capabilities, integrate martech solutions, automate workflows, and unlock next-generation personalization.
• Campaign Excellence : Partner with strategy, creative, and operations teams to deliver campaigns that are timely, relevant, and performance-driven, with clear linkage to sales, traffic, and engagement outcomes.
• Optimization & Insights : Establish robust measurement, experimentation, and reporting frameworks to maximize ROI, improve targeting, and drive continuous improvement across channels.
• Cross-Functional Collaboration : Build strong partnerships with data science, analytics, product, and marketing leadership to ensure alignment of owned media strategies with enterprise priorities.
• Innovation & Foresight : Stay ahead of evolving retail, consumer, and martech trends to proactively identify opportunities for new tools, tactics, and approaches that enhance the member experience.
• Team Leadership : Lead, mentor, and inspire a team of channel managers and operators, fostering a culture of collaboration, curiosity, and innovation at the intersection of marketing and technology.

Qualifications

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field. 3 years' supervisory experience.

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team.

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.