Interested in working on an innovative and high-impact business that is changing the way customers think about grocery Do you enjoy a fast-paced environment where you are helping to build programs from the ground up Amazon Worldwide Grocery Stores is seeking a talented creative and innovative leader to support Amazons rapidly-growing omni-channel grocery business. This is a unique opportunity to play a key role in an exciting strategic growth priority at Amazon in its early stages.
We are seeking a passionate and dynamic Paid Media Manager to join our US Marketing this role you will take the lead in planning developing executing and optimizing compelling paid media campaigns across tentpole marketing programs for the omni-channel Amazon Fresh and Whole Foods Marketing omnichannel brands. You will work to raise the bar on channel operations and marketing execution various strategic initiatives drive long-term strategy create engaging content and increase awareness and consideration for Amazons omnichannel grocery business. Collaboration with internal teams external stakeholders and agencies and creative partners will be crucial to driving innovative and impactful campaigns.
The successful candidate for this role has experience owning cross-functional programs making data-driven decisions and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns improving / automating processes analyzing metrics and solving problems). You are a self-starter and posses strong analytical skills and thrive working among a broad diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. You are comfortable managing ambiguity and have a passion for testing and scaling learnings beyond your immediate team. You prefer to work smart vs. working hard and lean into mechanisms to make processes more efficient. You are an owner.
Key job responsibilities
Key job responsibilities
Drive paid media planning and coordination across our most strategic programs like new product launches seasonal events brand & value campaigns and more.
Ensure all media plans balance both scale and efficiency and are tailored specifically towards delivering campaign goals.
Create captivating and culturally relevant advertisements that resonate with diverse audiences and drive business output.
Seamlessly integrate paid media strategies into into larger projects and initiatives ensuring alignment with overall marketing objectives.
Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward.
Monitor and analyze paid media metrics to evaluate campaign performance optimize strategies and maximize audience engagement as well as develop new metrics to demonstrate value and business impact of our media tactics.
Advise and partner with local and international paid media teams to share learnings and best practices
Identify opportunities for paid marketing automation and partner with external agencies / vendors and our product teams to estimate impact and define business requirements
A day in the life
This role works closely with teams across the organization to coordinate paid media campaigns supporting our tentpole strategic programs. On any given day you are contributing to strategy docs putting together tactical media plans supported by data partnering with our programs team on creative / content strategy reviewing copy and static / video assets partnering with our analytics team to ensure data is piping into our reporting dashboards appropriately and contributing all all business review reporting forums and program post-mortems.
About the team
Worldwide Grocery Stores Marketing is a new integrated marketing organization leading growth for the Amazon Fresh and Whole Foods Market grocery banners. Our newly integrated team is anchored in a strong blend of talent and experience that will enable us to support the rapidly-evolving grocery business at Amazon ultimately helping to make grocery shopping easier more affordable more accessible and more convenient for our customers.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900 / year in our lowest geographic market up to $151700 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and / or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience :
Manager
Key Skills
Fashion Retail,Inventory Control,Store Management Experience,Interviewing,Management Experience,Retail Sales,Merchandising,Performance Management,Employment & Labor Law,Cash Handling,Retail Management,Recruiting
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
Yearly Salary Salary : 70900 - 151700
Paid Media Manager • New York City, New York, USA