Brand Marketing Manager

Instawork’s vision is to create economic opportunities for local businesses and skilled hourly workers in communities around the world. With an AI-first approach, we’re supercharging the leading online labor marketplace and looking for exceptional talent to help us build the future of hourly work. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and more, we want you to help us continue to scale quickly and make an even greater impact.

We're seeking a dynamic Brand Marketing Manager to lead our brand awareness marketing efforts across digital and traditional channels. This role is perfect for a strategic marketer who thrives in a fast-paced environment and can seamlessly blend brand strategy with hands-on execution.

Who You Are :

• 3+ years of experience in brand marketing or digital marketing
• Proven experience with paid social advertising (Meta, TikTok, LinkedIn)
• Hands-on experience with YouTube marketing and connected TV platforms
• Strong project management skills with experience coordinating creative teams
• Proficiency in a marketing automation system
• Experience developing and executing brand strategy
• Content marketing experience and strategic thinking
• Strong analytical skills and comfort with performance metrics

What You'll Do :

Plan, execute, and optimize paid social campaigns across Meta, TikTok, and LinkedIn

Coordinate creative projects with our internal design team

Drive overall brand strategy development and implementation

Utilize HubSpot and Salesforce for campaign tracking and email management

Nice-to-Have Qualifications :

For CA Based Applicants :

Our Values

Empathy, Trust & Candor

We put ourselves in the shoes of our colleagues and customers and don’t shy away from uncomfortable conversations, instead building trust through honest and direct feedback.

Bias for Action

We practice high-velocity decision-making, clear-eyed that we often operate with incomplete information. Growing quickly means it’s OK to be wrong, so long as we learn from our mistakes and course correct!

Always Be Learning

We’re a curious bunch, and with AI transforming our workplace we encourage everyone to learn from each other, compounding our knowledge and experience to help us change an entire industry.

Act Like an Owner

We work long, hard, and smart, building products that delight our users and drive growth. Your ability to impact Instawork is limited only by your courage and conviction, not your job description.

About Instawork

Founded in 2015,Instawork is the nation’s leading online labor marketplace for food services, hospitality, light industry, and logistics, connecting more than 7M skilled workers with local restaurants, hotels, warehouses, stadiums, and more. Our AI-powered platform serves thousands of businesses across more than 50 major markets in the United States and Canada. We're not just helping fill shifts, we're supporting local economies—and we're just getting started!

Instawork has been featured by CBS News, The Wall Street Journal, The Washington Post, and the Associated Press. Forbes included us on their Next Billion Dollar Startups list; RetailTech Breakthrough named us Workforce Hiring Solution of the Year for 2025; and Inc. 5000 recognized us as one of the country's top 10% fastest-growing companies two years in a row. But what matters most is our impact. We're solving real problems for real people, and we’re doing it at scale.

Join our team to help us build something that matters! We’re looking for superstars who want to help us shape the future of work. With hubs in San Francisco, Bangalore, and Chicago, city offices in New York, Phoenix, and Singapore, we're back to working together in-person five days a week because we believe the best ideas happen when great people collaborate face-to-face. We also value diverse perspectives and encourage applications from candidates of all backgrounds.

Ready to make an impact? Learn more at www.instawork.com / about .

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Are you 18 years of age or older?

Are you authorized to work in the US?

Will you now or in the future require Visa Sponsorship?

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Are you okay with this role being contracted for 6 months?

Are you open to a onsite working model in which you would come into the office 5 days a week?

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