Brand Manager Clinical Products

Overview

We are seeking a dynamic and strategic Brand Manager Clinical Products to lead the development positioning and growth of our clinical and consumable product portfolio including SheerWhite In-Office and Take Home whitening Cavity pHighter caries prevention products BlissEtch and BlissBond and other products. This individual will serve as the brands steward-ensuring consistent messaging impactful storytelling and strong market performance across all channels. The Brand Manager will collaborate cross-functionally with marketing product development sales and leadership teams to drive awareness preference and profitability.

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and market opportunities.
• Define and communicate the brands unique value proposition messaging and visual identity.
• Conduct competitive analysis and identify opportunities for differentiation and growth.
• Manage improvements to commercialization efforts for existing products and optimizing new product launches
• Lead the planning and execution of integrated marketing campaigns (digital social trade shows PR and field marketing).
• Partner with creative team to ensure consistent brand voice and visual identity across all materials.
• Manage content development including collateral product storytelling packaging sales training materials and promotional materials.
• Collaborate with product and R&D teams on new product development and launch strategies.
• Develop go-to-market plans including pricing positioning messaging and launch timelines.
• Monitor and optimize product performance post-launch based on KPIs and market feedback.
• Provide internal and external sales training
• Track brand health metrics including awareness perception and market share.
• Manage budgets and evaluate ROI of marketing initiatives.
• Use data-driven insights to refine strategies and drive continuous improvement.
• Partner with sales teams to create impactful sales enablement tools and co-marketing initiatives.
• Work closely with leadership to align brand direction with company objectives.
• Mentor junior marketing team members or external agencies as needed.

Qualifications

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 65000 - 75000