Demand Generation Manager

Demand Generation Manager

At BlueConic, we're reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growthpowered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

Join us in shaping the future of customer engagementwhere businesses don't just collect data, but turn it into their next competitive advantage.

About the Role

As the Demand Generation Manager at BlueConic, you will be a key driver of our marketing strategyresponsible for developing and executing programs that generate high-quality leads and accelerate pipeline growth. This role requires exceptional project management skills, a strong digital marketing foundation, and the flexibility to support event strategy and execution as part of an integrated demand generation approach.

You'll orchestrate multi-channel campaigns, manage digital programs, and continuously optimize performance to drive measurable growth.

In This Role, You Will :

• Plan and execute multi-channel demand generation campaigns across digital, paid media, email, and event channels to drive lead acquisition and pipeline growth.
• Own campaign project management from concept through executionensuring timelines, budgets, and deliverables are met with precision and excellence.
• Oversee digital performance channels (SEO, SEM, paid social, and web) to drive efficient pipeline creation.
• Collaborate cross-functionally with content marketing, product marketing, and sales to align messaging, audience strategy, and pipeline goals.
• Manage and optimize the BlueConic website as a core demand channelpartnering with design and web teams to improve conversion paths, landing pages, and overall CRO performance.
• Support and scale BlueConic's event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation.
• Analyze and report on campaign performance, identifying insights to optimize future programs and investments.
• Leverage marketing automation and CRM systems to improve lead nurturing, scoring, and conversion workflows.

You Have :

About BlueConic

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue.

More than 500 brandsincluding ASICS, Forbes, Heineken, L'Oral, Mattel, Michelin, Telia Company, and Unileveruse BlueConic to create meaningful relationships and drive long-term business impact.

If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.

Annual base salary : $100,000 - $120,000 USD

Annual target bonus : $10,000 - $12,000 USD