Marketing Director

With over 35 years of experience, Kent Scientific Corporation provides integrated solutions for pre-clinical research and drug discovery advancement worldwide. Known as the World Leader in non-invasive blood pressure, anesthesia, and pulse oximetry products for mice and rats, we enable customers to achieve fast, consistent, and accurate results. Our online shopping cart offers thousands of research products, allowing customers to easily make informed purchases at competitive prices.

This is a full-time hybrid role for a Marketing Director at Kent Scientific Corporation in Torrington, CT, with flexibility for some remote work. The Marketing Director will be responsible for marketing planning, marketing management, marketing research, and sales. Day-to-day tasks include developing and implementing marketing strategies, conducting market research, managing marketing activities, and driving sales initiatives.

Key Responsibilities

• Oversee Kent Scientific’s product portfolio, manage new product introduction, monitor product life cycle, establish product pricing, develop a go-to-market strategy, and lead internal and external marketing communications and media. In addition, formulate and implement strategic marking plans to support Kent Scientific’s strategic plan.
• Manage the day-to-day operations of Kent Scientific’s marketing department staff and activities. Work with team to deliver on individual, departmental and company-wide objectives and tasks. Assign activities as required. Help develop and grow resources to fulfill respective roles and individual career goals. Grow the value and depth of the Marketing Department.
• Oversee the creation and production of Kent Scientific marketing tools and media, including website presentation, content, and materials, print and digital advertising, webinars, podcasts, online demonstrations, tradeshow, and events marketing. Work with internal and external resources to deliver key strategic initiatives for growth, and performance improvement of the company’s various media, demonstrated by increased engagement and metrics measurement.
• Identify and develop new initiatives to promote the Kent Scientific brand as the primary educational and informational resource in the small animal research industry and the innovative product leader. Establish and nurture relationships with industry leaders and influencers to reinforce this program.
• Working with resources throughout the company in Sales, Production, Operations, etc., to develop the pricing and profitability of all Kent Scientific products. Provide initiatives in coordination with Sales and other stakeholders for periodic promotions and other marketing initiatives aimed at increasing sales and revenue. Support new product development as needed and manage the retirement of discontinued products in the company’s CRM system.
• Be the primary steward of the Kent Scientific brand. Inform / educate internal resources on proper positioning and promote consistent internal and external messaging to help establish and maintain Kent Scientific’s dominant market position. Ensure that Kent Scientific’s brand position and strategic vision align.
• Stay updated with new tools and techniques for the most effective marketing methods. Maintain a visible profile and currency in the small animal research industry keeping current with trends, information flow, and welfare of the community and Kent Scientific’s position. Leverage to benefit the Kent Scientific brand and market positioning work.
• Provide the Kent Scientific Sales mechanism with a steady abundance of leads. Identify new opportunities and develop existing practices designed for lead generation. Support both domestic and international sales and marketing efforts as needed. Work with internal resources and Kent Scientific partners to ensure the highest quality marketing and support of our products and services. Arrange, plan, and manage sales and marketing events, attending when needed or value is added. Travel as required to attend meetings, tradeshows, and industry events.
• Support the introduction of new company assets such as ERP and CRM improvements.
• Lead market research to support introducing new products, monitor competitor offerings, and identify marketing shifts and trends that pose opportunities and threats to Kent Scientific.
• Manage participation and logistics for tradeshow and other events.

Experience and Qualifications

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