Senior Associate, Campaign & Brand Strategy

Senior Associate, Campaign & Brand Strategy

Become a part of our caring community and help us put health first. Humana's Marketing organization is seeking an experienced Senior Associate, Campaign Strategy to join the team working remote. Are you a strategic thinker who thrives on turning insights into action? As the Senior Associate, Campaign & Brand Strategy, you'll support the development of integrated marketing campaigns that drive awareness, engagement, and growth across Humana's lines of business. You'll collaborate with cross-functional teams to ensure campaigns are insight-driven, member-centric, and aligned with enterprise priorities.

Key Role Functions :

• Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business.
• Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks.
• Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence.
• Monitor campaign performance and provide strategic recommendations for optimization.
• Assist in the development of campaign playbooks, toolkits, and reporting frameworks.
• Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling.
• Collaborate with teams to develop campaign briefs and inform messaging direction.

Use your skills to make an impact :

Required Qualifications :

Preferred Qualifications :

Additional Information :

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including :

Our Hiring Process :

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

About Us :

Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer :

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.