Principal Event Marketing Manager, Proprietary Events

Principal Event Marketing Manager, Proprietary Events

Working at Atlassian

Atlassian's can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassian's have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Overview

The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management teams to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty and educate attendees.

As a Principal Event Marketing Manager, Proprietary Events you are experienced in producing B2B technology events ranging in size from 100-5,000+ attendees, for both internal and external audiences. You share our passion for digital and physical events that engage audiences, build community and drive business growth. You take a data-driven approach to event execution, with expertise in program ownership. You have experience building global event portfolio strategies and managing multiple event programs simultaneously, overseeing event strategy, execution, and post-event analysis end-to-end.

In this role, you will produce events that align with business objectives for customers and partners across various verticals, products, and priorities, for both internal and external audiences; managing contingent workers to create strategy and execute a portfolio of global touring events. You will manage vendor and venue partnerships, ensuring all stakeholders work together to provide seamless event experiences. Additionally, you will conduct leadership reviews and post-event debriefs to refine our strategy based on lessons learned, fostering strong relationships with business stakeholders.

Responsibilities

• Lead program management and localization strategies for the 14-18 annual events you and the contingent staff you manage will oversee
• Collaborate with senior leadership to define event objectives, target audiences, and desired outcomes
• Lead and develop event strategies and experiences with key stakeholders to ensure they align with overarching product roadmaps, event messaging pillars, business priorities and executive vision
• Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis
• Directly manage and inspire both internal and external cross functional teams who support and contribute to our customer-facing event programs
• Understand customer needs and how both in-person and digital events can and should deliver against those needs to achieve business objectives, for internal and external audiences
• Leverage a data-driven approach using data to build insights and strategies, and are an expert in event measurement and ROI tracking
• Design event experiences that engage, educate, and entertain attendees while reflecting the company's values
• Implement feedback mechanisms to continuously improve the attendee experience and incorporate insights into future events
• Address any issues or concerns that arise during events, ensuring quick and effective resolutions
• Demonstrated contract negotiation skills and experience with complex, multi-million dollar budgets, including monetization and funding models, revenue modeling, contract risk mitigations, attrition and forecasting, plus reconcile invoices in a timely manner to ensure accuracy and timely closeout of programs
• Design and build key operational structures and processes to ensure the team works efficiently and effectively together, ensuring flexibility when needed, while managing cross-functional teams globally to committed deadlines
• Continually align and evolve event program strategies to the needs of the business, ensuring processes, guidelines and standards are maintained throughout
• Explore and manage best in class agency partners that help Atlassian create and pioneer best in class experiences
• Deliver with superb communication skills in helping build and tell the ROI story of events
• A problem solver who is naturally curious, and thrives in a fast-paced environment

Expected Results

Qualifications

It's Admired, But Not Required, If You Have

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.

About Atlassian

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

#J-18808-Ljbffr